For further help selecting the perfect foundation and concealer shades (and recommendations for other cleaner, greener beauty products) schedule a 121 consultation with us -- we are so happy to help you find your own beauty! Thankfully, we’ve got better foundation and concealer options, and expert makeup artists to help us find our perfect match within an entire shade range, not to mention giving us tips on proper application of loose powder foundation versus liquid foundation versus the mere tinted moisturizer. At RMS, you’ll find we specialize in offering products that offer complimentary coverage for your skin. On Sephora, the RMS concealer pulls in an average of 4.1/5 stars based on 845 user testimonials. One 5-star review complimented not only the product’s brightening effects, but also its gentle feeling on the skin.

Normally, you’ll want your foundation and concealer to be the same shade. However, there are definite exceptions to the rule. If your job involves a lot of photography (say you’re an influencer in front of a light ring all day) you’ll want a concealer that’s a bit lighter than your foundation. Just remember that the makeup you wear in front of the camera is normally too intense for everyday wear. You’ll never feel like your skin isn’t your own when using our products. Our products work synergistically with your skin to help it stay in the spotlight instead of the product. Both foundation and concealer are products that deliver coverage to your skin to help even out skin tone and create a neutral (often matte) palette for the remainder of your cosmetics. https://www.masterclass.com/articles/how-to-identify-your-skins-undertone#why-is-it-important-to-know-your-undertonethat violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising); As always, our products are the cleanest and greenest in the industry. Formulated with living, raw ingredients, our foundations and concealers never contain any harsh chemicals, toxins, or skin irritants. Our products are full of certified organic ingredients and 100% cruelty-free, so you can have peace of mind when using your favorite shades. Foundation is usually used for the entire face, or in areas where you would like extra coverage. Concealer is typically used under the eyes to cover discoloration like dark circles, or over blemishes. RMS Beauty is a clean beauty brand. They do not use harmful chemicals and preservatives, or any GMO ingredients. How long does RMS Beauty last?

We sat down with makeup guru and RMS Beauty founder, Rose-Marie Swift to find out the secrets to finding the right shade of foundation and concealer (even if you are shopping online and only doing a virtual try-on). What is the Difference Between Foundation and Concealer?

Even if you want a sunless tan, you won’t use a darker shade of foundation. This will only leave your skin looking ruddy and create a disaster around the edges of your face. Lightweight and comfortable to wear, this product moisturises the skin and seems to melt into it, remaining in place all day. It helps to conceal imperfections and redness for flawless coverage, without looking dry or flaky. Finish: For dark circles and under eye discoloration, "look for concealers that have radiant or luminizing formulas," says Whelan. For acne and dark spots, look for long-lasting matte finish that will stay in place all day. For mature skin, steer away from anything shimmery or too heavy, which "will look unnatural," cautions Whelan. Instead, choose a medium coverage liquid concealer and apply sparingly. Many foundations are classified by skin undertone. Once you know you’re shopping in the correct family of undertones, you can match a shade to your skin tone by swiping a bit on your cheek. Both products can be used all over the face, depending on the level of coverage you want, and what you’re attempting to conceal and/or correct. Most of the time, you’ll want to use as little product as possible to allow your natural skin tone to shine through for a flawless, natural finish.

Warm . Warm undertones will look yellow, golden, and peach. More of the skin’s natural melanin is visible in warm skin tones.

Consumer Claim Results

Bring out the best in your skin with the aid of RMS Beauty Un Cover Up Concealer, a cleverly designed makeup formula which not only hides flaws but works to make your skin more even and naturally attractive. Rich in coconut oil, beeswax and jojoba, it nourishes the skin and helps to rejuvenate it for a healthier look.