Known for their smart and often hilarious adverts both on TV and on billboards, sometimes their marketing has pushed the boat out a little too far. A Irn-Bru poster which featured a cow and the slogan "When I'm a burger I want to be washed down with Irn-Bru" attracted a record 700 complaints, while family values campaigners were outraged when an advert showed a young women in a bikini holding a can and saying: "I never knew four-and-a-half-inches could give so much pleasure."

Remembering Fiery Irn-Bru and one of our favourite banned ads". Scotsman Food and Drink. 18 October 2018 . Retrieved 23 August 2022. IRN-BRU Musical ad". Youtube.com. 30 April 2009. Archived from the original on 5 May 2016 . Retrieved 14 November 2012. IRN-BRU launches a long line of Fannies for fans as personalised bottles go on sale". The Drum. Archived from the original on 9 January 2015 . Retrieved 20 November 2019. AG Barr to replace colourings in Irn-Bru". just-drinks. 28 January 2010. Archived from the original on 27 January 2013. The`fleet' was a common sight around the region, with many of the animals going on to become famous in their own right, and the giant Clydesdale Carnera (named after boxing champion Primo Carnera) becoming the most famous of all.

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Only three people in the whole world reportedly know the recipe for making Irn-Bru: Former company chairman Robin Barr; his daughter Julie Barr (the firm’s Company Secretary and Legal Affairs Manager) and one other A.G. Barr board director, whose identity remains confidential. Robin Barr. Picture: TSPL Irn-Bru's advertising slogans used to be 'Scotland's other National Drink', referring to whisky, and 'Made in Scotland from girders', a reference to the rusty colour of the drink; [20] though the closest one can come to substantiating this claim is the 0.002% ammonium ferric citrate listed in the ingredients. The strongman logo - known as the iconic “Highland athlete” - which features on the cans was originally portrayed by popular Highland Games athlete Adam Brown, with Scottish strongman Donald Dinnie also reportedly approached by Robert Barr to endorse the drinks in adverts. Flanagan, Martin. "AG Barr-Britvic merger could see 500 jobs axed – Management". The Scotsman. Archived from the original on 16 November 2012 . Retrieved 14 November 2012.

Researcher David Leishman said evidence shows a drink called IRONBREW was first launched by a New York firm in 1889. Irn-Bru 'gets you through' by the Leith Agency". Campaign. Archived from the original on 29 January 2018 . Retrieved 28 January 2018. Irn-Bru was born and the rest they say, is history. 2. Barr's sells around 20 cans of Irn Bru every second A time line of Barr's Irn-Bru designs starting in 1901. Picture: Contributed This tartan was different from the generic tartan used by the brand on their English adverts in 1969. Renfield Street in Glasgow, showing the Barr's Irn-Bru lights in March 1984. Picture: TSPL 13. Irn Bru's most famous ad was launched in 2006 and it was the first time the brand had ever created a Christmas ad - it definitely wasn't the last In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. [35]This article's 'criticism' or 'controversy' section may compromise the article's neutrality. Please help rewrite or integrate negative information to other sections. ( March 2022) Irn-Bru has long been the most popular soft drink in Scotland, with Coca-Cola second, but competition between the two brands brought their sales to roughly equal levels by 2003. [16] It is also the third best selling soft drink in the UK, [17] after Coca-Cola and Pepsi, outselling high-profile brands such as Fanta, Dr Pepper, Sprite and 7 Up. This success in defending its home market (a feat claimed only by Irn-Bru, Inca Kola and Thums Up; Thums Up sold out to Coca-Cola in 1993, and Inka Kola owners Corporación Lindley S.A. entered into a joint venture with Coca-Cola in 1999, giving up all rights to the name outside Peru) led to ongoing speculation that Coca-Cola, PepsiCo, Inc. or its UK brand franchisee Britvic would attempt to buy A.G. Barr. In November 2012 AG Barr and Britvic announced a merger proposal, [18] but in July 2013 the merger collapsed when terms could not be agreed. [19] Old small bottle of Irn-Bru a b "The end of the 'glass cheque': Irn-Bru stops bottle return scheme | Scotland". STV News. 30 December 2015. Archived from the original on 3 January 2016 . Retrieved 9 January 2016. Irn-Bru ( / ˌ aɪər n ˈ b r uː/ "iron brew", Scots: [ˌəirənˈbruː]) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). [1] Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow.

Boyle, Catherine (22 March 2010). "Irn Bru: girders, sugar and curing hangovers". The Times. London. Archived from the original on 1 February 2020 . Retrieved 1 February 2020.Said to weigh a ton and considered to be the largest working horse in the world at the time, Robert Barr bought him from a Perth farmer in 1930. Find sources: "Irn-Bru"– news · newspapers · books · scholar · JSTOR ( September 2023) ( Learn how and when to remove this template message) a b " 'Yassssss, empty the shelves!': Irn-Bru fans react to return of original recipe". Scotsman Food and Drink. 23 October 2019 . Retrieved 15 October 2021.

Sweney, Mark (12 November 2021). " 'An emblem of Scotland': how Irn-Bru stole the show at Cop26". The Guardian . Retrieved 13 November 2021. Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. p.103. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) saw the introduction of the current logo, conveying "strength" and an "industrial feel", [26] and a new diet variant called Irn-Bru Xtra [27] [28] in different branding to the existing sugar free variety in a similar fashion to Coca-Cola Zero and Pepsi Max.

Iron Brew Showcard registered in 1898 by Stevenson & Howell (Reference: 1 143 002)". The National Archives. 1898. Archived from the original on 28 September 2017 . Retrieved 28 September 2017. Bolger, Andrew (9 September 2011). "EU reprieve for Scottish soft drink Irn-Bru". Financial Times. Archived from the original on 28 July 2017 . Retrieved 5 May 2017. (subscription required)