The Puma Phone was announced at the annual Mobile World Congress event in Spain in February 2010 and was one of the unexpected highlights of the show. It was manufactured by Sagem Wireless, which has been divested to venture capital firm Sofinnova in August 2008. There was some surprise that Sagem Wireless was offering a new phone as many people had incorrectly assumed it was no longer in business. In fact, the company has been quietly working with a number of well-known brands to develop devices and the Puma phone was the first example of this. The primary aim of the device was to bring Puma’s brand personality to life via a mobile phone. It was targeted at 18 to 30-year-olds who led an active lifestyle while being designed to reflect the DNA of the Puma brand. In 1925, Marcel Môme created the Société d’Applications Générale d’Electricité et de Mécanique (Sagem), whose initial business was primarily mechanical engineering. Sagem diversified its business, for instance by making precision equipment for the French navy. The Société d’Applications Téléphoniques was created in 1932 and taken over by Sagem in 1939, as the Société Anonyme de Télécommunications (SAT), making it a major player in telephony and telecom business.

SAGEM - Wikipedia

Following the creation of SAFRAN in 2005, the Group once again refocused on its core businesses, divesting both its mobile phone and broadband businesses in 2008, to create Sagem Wireless and Sagem Communications respectively. Staff, V. C. J. (2008-07-31). "Sofinnova Buys Sagem Mobile". Venture Capital Journal . Retrieved 2020-08-25. On 22 July, following the recovery proceedings, Sagetel Mobiles made an equity investment and a partial assets transfer relying on part of the employees and the management. Optronics and defense (imagers, infrared and light-intensifying cameras, sights, periscopes, gyrostabilized pods, cryptology, UAV systems, etc.);Sagem Wireless partnered with innovative technology companies to integrate third party technology into its devices. As part of the Sofinnova Partners group of companies, Sagem Wireless also had access to the skills and expertise of other businesses in the group. Sedbon, Gilbert (12 June 1996). "Sagem of France sells 40 upgraded Mirages to Pakistan". Flight International. SAGEM ( Société d’Applications Générales de l’Électricité et de la Mécanique, translated as "Company of General Applications of Electricity and Mechanics") was a French company involved in defense electronics, consumer electronics, and communication systems. In 1942, following a request from the French Ministry of Telecommunications, SAGEM developed a new communication system, the telex printer. This product marked the company's move toward a larger involvement in the telecommunications sector. After the Second World War, the company became increasingly involved in France's defense and aeronautical industries. [1] In 1961, SAGEM was selected to provide the inertial navigation systems for France's first ballistic missiles, as well as the optical and navigation systems for the first ballistic missile submarines. The company maintained its focus on the defense industry even after the retirement of Môme. Robert Labarre took over the leadership role from Môme as SAGEM's second president, remaining in this role until 1987. [1] Founded in 1924, SAGEM initially specialised in mechanical engineering and tool manufacture. Early in its existence, it entered the defense sector. The company made a foray into telecommunications in 1942 with the first telex printer, although it was principally a defense-oriented company during the first few decades of the post-war era. This majority focus upon the military sector continued for several years after the departure of Marcel Môme, SAGEM's founder.

Sagem Wireless - Wikipedia

In November 2010, the company launched Binder - a white-label e-Reader - and announced French retailer FNAC and Telecom Italia as customers. [8] Also that month, the CosyPhone became commercially available. [9] MobiWire [ edit ] The new company was named MobiWire SAS. MobiWire SAS is now designing and delivering mobile phones as an original design manufacturer (ODM). In the 1940s, Sagem moved into the telecoms market with the production of telex machines. In 1962, Robert Labarre was named president and CEO, a role he held until 1987 when he was replaced by Pierre Faurre who had led a management buyout of company in 1985. [1] The appointment of Faurre coincided with the launch of first Sagem-made fax machine and followed by the launch of a new generation fax machine in 1990. The Puma Phone was planned to be available through mobile network operators and selected mobile phone retailers and the Puma online store from June 2010 with a retail price of €399. Its focus on research helped SAGEM respond to the arrival of fax machines, which originated in Japan and brought an abrupt end to the monopoly of the costly telex machine. [1] Rather than responding with the costly development of its own product to challenge this new technology, while eager to maintain its prominent position in the telecommunications sector, SAGEM adopted another approach by negotiating a distribution agreement with Japanese electronics business Murata. [1] Under this deal, SAGEM marketed several of Murata's fax machines in Europe, and adapted these machines to the requirements of the European market. It used the distribution arrangement to assist development of SAGEM's own fax machine technology and subsequently entered the market with its own products. [1]Henderson, Rik (9 November 2010). "Sagem Wireless Cosy phone embraces NFC tech". Archived from the original on 12 November 2010.

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Although primarily a defense contractor in the post-war era, SAGEM also developed telecommunications products, including a range of telex machines and becoming the world's number two manufacturer in the category. [1] SAGEM's management emphasised the importance of research and development, enabling it to capture a leading role in communications technology during the early 1980s, when it released the next generation of screen-based telex machines. [1] Growth in telecommunications [ edit ] Between 1995-2000, the Mobile Phones business units was driven by Guy Rouanne and Radiocommunications Systems and Radiocommunications Networks business units were led by Thierry Buffenoir. In 2001, Buffenoir became chairman and chief executive officer of Sagem Mobile, the mobile phone operating division of Sagem. Under Buffenoir’s leadership, by 2004 Sagem Mobile had grown to become a top 5 European handset manufacturer and market leader in France, its home market. At the Mobile World Congress 2010, Sagem Wireless unveiled two new devices – the PUMA PHONE [6] and the CosyPhone. [7]

During the 1980s, SAGEM's distributed Japanese fax machines while developing its own technology. Over the traditional defense sector, such products accounted for a growing share of SAGEM's revenues. During the 1990s, the firm entered the automotive systems sector. Starting in 1997, the company produced GSM telephones for the French market, at one point holding roughly 50% of it.