Please see below the BOSS size guide for men's and women's clothing. Can also be used for Hugo BOSS clothing. Arm length - Measure from the 7th cervical vertebra, through the acromion, past the elbow to the wrist We have already taken our first steps into the metaverse. In 2021, five BOSS NFTs, along with their physical twins, were given away to the winners of a TikTok challenge linked to our BOSS x Russell Athletic ‘phygital’ fashion show in Milan. The huge business potential of the metaverse is drawn from the gaming industry, which already engages 40% of the world’s population, as well as myriad virtual elements: real estate, NFTs, and digital clothing for avatars.

Chest/Bust - Measure around the fullest part of your bust and shoulder blades by dropping your arms loosely to the sidesIn March 2022, we partnered with the global initiative Boss Beauties to auction NFTs for an empowerment project celebrating International Women’s Day. No one knows for sure how the metaverse will evolve. However, it already has an undeniable presence in our lives, mostly visible through initiatives like NFTs, social gaming, online concerts attended by avatars, and other virtual elements or immersive experiences. The metaverse is as much about human behavior as it is about technology. And it is all set to transform the way we, as humans, collaborate, consume, socialize, and live.

This is where we come in. Fashion is the starting point of our metaverse journey. At HUGO BOSS, our motto is: we love fashion, we change fashion. The metaverse is an integral part of our growth journey as we target becoming the world’s leading premium, tech-driven fashion platform. But what exactly is the metaverse? There is no widely accepted, single definition of the term, but it is broadly understood to be a collective virtual world, accessible through different computer interfaces. Here, individuals can navigate through a variety of spaces as an extension of their real-world personalities with all their unique traits.