Inaccurate colour results following a colouring or lightening service, fast colour fading and dulling or altered tone with subsequent washes can all be frustrating experiences for both clients and professional hair colourists. Research has shown that metal build up in hair follicles pre and post colouring services can contribute to these unwanted changes. Apply the Metal Detox shampoo evenly onto wet hair. Then, lather until the formula transforms into a rich foam, followed by rinsing. Depending on the client, shampoo either once or twice. Protect the hair fibres from any future metal deposits with the L’Oréal Professionnel Metal Detox Masque.

When applied for the correct amount of time, this product leaves your hair remarkably lustrous and soft to the touch. To prove its efficacy, L’Oréal’s system underwent 102 instrumental tests in the labs with L’Oréal Professionnel scientists, as well as over 1000 tests that were performed by professionals on real clients to verify results. The at-home hydrating two-step shampoo, along with the hydrating mask sold as a duo, were specifically created to detoxify hair and neutralize the metals trapped inside the hair fibers to protect the richness of your hair color, while keeping it soft and nourished. The new Leave-In Cream is rich and nourishing and will keep up to 97% of your colour brightness for up to 8 weeks.**test Metal Detox pre-treatment + technical procedure + shampoo + mask. 2no impact on lift and optimized colour uptake. Metal in the hair can lead to a ton of unpleasantries – including unreliable colour results through no fault of the stylist, along with excessive and avoidable breakage. Apply daily on dry or towel-dried hair. Warm 1 or 2 pumps in the palm & spread evenly from mid-lengths to ends. Do not rinse. Proceed to blow-dry or air-dry. Read on to discover how metal could affect your work and how the Metal Detox range can help… The breakthrough discovery

Discover the Salons Direct blog, your trusted source for industry news, product releases, how-to guides and more! Once inside, Glicoamine will successfully neutralise metal wherever it is located, a breakthrough for colour, balayage, and lightning services. L’Oreal’s Metal Detox Oil is a concentrated lightweight oil with the power of Metal Detox to help stop hair breakage and colour fade and improve hair condition. Enriched with Glicoamine, this concentrated oil will protect your client’s hair from the deposit of metal particles. Product Features:This incredible professional routine consists of only three easy steps – with no additional service time required. Yes, metal. It’s often overlooked, but it can seriously impact the results of your lightening colour treatments – and not favourably. During a colouring or lightening service, your professional hair colourist will implement the 3 step in-salon protocol which includes theDetox Pre Treatment Spray, Metal Detox Shampoo, and Metal Detox Conditioner. Depending on your hair type or needs, the Metal Detox Mask may also be used.