Jade co-starred with River as his romantic interest in Holly and Laurel's play “A Winter Tale of Two Super Beautiful Enchantresses”. She also thought he was cute when she first saw him in " Bring On Rainbow Cheer". She was the second (after Sunny) to accept Amaya as part of the group, and she shares a dorm room with her. Although they didn't exactly get along at first, after Violet found that Amaya was a fan, she started being friendly to her. Jade only appears in a picture shown in the episode's opening, along with being mentioned once by Violet.

Being also one of Bella's new roommates, Initially, Daria gets confused when she finds Bella in their room. However, their bond has strengthened overtime; this is showcased in websiodes, where they can be seen conversing. But, they both get along very well overall.Her appearance is similar to Blue Skye's appearance from the similar franchise Rainbow Surprise; because of this, she might be inspired by Blue Skye. They are roommates and seem to be very close with each other. They were both the most upset when Bella got expelled and the video of her went viral. They also were the most mad at Amaya when they first met her due to her being the "replacement" of Bella. Violet Willow is a 2020-introduced and all-around character. She is a student at Rainbow High that focuses in Digital Media. Every school needs a diva, and Violet was born for the role. She makes sure her style is the star by choosing show-stopping pieces with luxury details and plenty of bling. When she came to Rainbow High, she was already an influencer with five hundred thousand fans. Now, she's filming all the drama inside Rainbow High for her followers because everyone is dying for the inside scoop. Her style ensures that she’s camera ready 24/7.

She seems to be a huge fan of Tiara as she was hypnotized when Tiara entered the stage. Additionally, she cheered for her and the rest of The Royal Three. Jade only appears at the very beginning of the episode, being upset that she did not make the music video group. Her second outfit, her dress, appears to be inspired by the Dior Spring-Summer 2017 Tulle Dress, worn by Bella Hadid, which featured the brand logo in white ribbon as sleeves, similar to how the "RAINBOW" logo is accentuated at Violet's waist in white ribbon. Both tulle dresses accentuate the waist. While starting out typical, Bella and Violet's relationship changed forever when Violet posted Bella's expulsion onto the internet, unintentionally humiliation Bella. She then calls Jade, demanding that she tell Violet to take the video off the internet. Once confronted, Violet denies taking the video down, not fully grasping how hurt Bella truly is. After Jade and Ruby gives her a taste of her own medicine, Violet removes the video and apologizes to Bella, mending their relationship. They are still good friends. She is proclaimed to be the most talented first-year fashion designer that Rainbow High has seen in a long time.

Jade participates in the scavenger hunt with her friends, and they find out she is working on a makeup line called "Look Up". Using this information they finish the scavenger hunt. After they won, she received makeup gifts, along with personalized gifts for the rest of her friends. Making her next major appearance, Jade appears with Bella in the auditorium to hear about Radiant Week from Ms. Wright and Ms. Morton. When everyone is allowed to choose their groups Bella plans to be with Jade, however she ends up choosing Jett and Robin, offending Bella and making her go with others too. Jade then tries to comfort her but Bella is having none of it and they both end up shutting each other out for the episode. Near the end they both run into each other in the halls, where Bella confronts Jade, ending their conflict on a cliffhanger. With such a large following, Violet's personality tends to revolve around her social media. She always has release forms on hand and her camera ready to capture any important moments. Even in high-stress situations, Violet can usually be seen recording or pondering how she can spin the moment for an episode of The Vi Life. While this can cause her to come off as insensitive or oblivious at times, it also makes her exceptionally friendly and charismatic. She also knows when to step down and allow someone else to tell their story, as seen when she lets Skyler and Ruby rehash the cheating drama with Colin on her vlog. For her Cheer outfit, she was supposed to come with a microphone (as seen in her artwork) but, because none of the other dolls came with one this idea was scrapped. Being the one interviewed and focused on, she goes on about her love of makeup and hair styling, telling of how sad she was when her friends didn't like her designs. She also reveals they never finished their escape room, with everyone instead letting her give them bonding makeovers, letting her know she was appreciated.

Bella had a much duller, more rose gold color scheme within the first few episodes of the animated series. For an unknown reason, this was changed to a brighter, more pink color. Sunny and Violet are very close, as the two have been friends since they were young children, their moms are friends, so they've known each other forever. Sunny always hypes up The Vi Life and congratulates her on important milestones, while Violet is always there to compliment Sunny's exceptional creativity. Violet however, broke her trust when she didn't send the papers to get their rooms together because Violet wanted to meet new people. But, they made up later and are still very close and are great best friends. Her appearance is similar to Amethyst Rae's appearance from the similar franchise Rainbow Surprise. Like Ruby, Jade and Violet always seem to be on opposing ends of arguments, especially when Bella is involved. During " Going Viral", Jade was especially mad at Violet for posting the video. However, they made up so they are assumed to be on friendly terms, even if it is a little tense.

Ruby Anderson • Poppy Rowan • Sunny Madison • Jade Hunter • Skyler Bradshaw • Violet Willow • Amaya Raine • Avery Styles Being shown on a recording that Naomi and Veronica took, she is seen enjoying Sunny's Radiant Week project.