Enjoy choosing from a wide variety of the highly acclaimed Alfaparf Shampoo. The ever-popular Alfaparf Semi Di Lino range caters for all, with a variety of cruelty-free, sulfate-free low-shampoo formulas available. With specific lines such as the Alfaparf Semi Di Lino Moistureto treat dry hair and the Alfaparf Semi Di Lino Reconstructionto repair andreplenish damaged, broken strands,your hair and scalp health are in safe hands. Perhaps you’re in need of amajor shine boost,in which case the Alfaparf Semi Di Lino Diamondline will be a treat for your tresses, providingdazzling, diamond-like illumination.And with so much more available, the Semi Di Lino range is a playground for anyone who loves to try new hair products and switch up their routine! Semi di Lino Moisture Shampoo: Dry hair is treated and nourished, complemented by leave-in conditioners and a serum to treat split ends. The natural evolution of tone on tone. This vegan, plant-based colour is AMMONIA, PPD and MEA free and contains the revolutionary arginine based patented technology. With 50 new shades to choose from and endless mixing possibilities, the hairstylist meets the needs of all clients with this gentle product that does not compromise on performance. Established in 1980, ALFAPARF MILANO is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over. Independent since the very start, Alfaparf manage the entire production process in complete autonomy. This, together with a solid industry presence and direct one-to-one discussion with clients, wherever they may be, has allowed Alfaparf to continue to provide a unique vision of the beauty industry.

Apply on wet hair and massage well. Allow a creamy lather to form. Rinse well. Repeat if you find it necessary. How Do You Use Alfaparf Keratin Treatment?Alfaparf Keratin Treatments come with much kudos all well-deserved. Keratin works to smooth hair cuticles, leaving them soft, silky, frizz-free, and easily manageable. Drawing on this incredibly reparative power, the Alfaparf Lisse Design Keratin Therapy range consisting of shampoo, conditioner, detangling cream, and hair oil - helps you retain a glossy, salon-fresh glow at home. Drawing on a unique kera-collagen complex and Babassu oil with emollient properties, this coveted Keratin treatment gives gorgeous, long-lasting shine every time. Is Alfaparf Sulphate Free?Many Alfaparf hair products are free from sulphates and other harmful chemicals that can damage your hair and trigger allergies in sensitive scalps. formula blends Hydrolysed Keratin and Quaternised Collagen with precious emollient, Babassu Oil. The hair is left soft and supple with enhanced Shine and manageability

Take a paddle brush and gently brush your hair out before blow-drying it until dry. You can then style it as you like, using our range of hair straighteners, curlers, heated brushes, and rollers .

Alfaparf Stories Twisted Curls: For curly and wavy hair types, this vegan formula offers hydration, definition, and a frizz-free experience. Rigorously tried and tested formulas and gentle ingredients protect and nourish any hair type. Inspired by the brand's birthplace of Milan - a destination long renowned for its high standard of beauty, as well as its creativity and forward-thinking fashion trends Alfaparf Milano never disappoints, delivering beautiful hair and covetable looks every time. Alfaparf has been creating colour for over 35 years, in their own factories with the typical Italian approach of doing things to perfection. The unique and ground-breaking formulation in Evolution of Color, is a result of these 35 years experience; along with excellent research and a close relationship to both hairdresser and consumer - leading to a far superior colour that always contains the latest technology. From hair colours to hair repair products, you can find each and every type of product you need to maintain and nourish your hair with Alfaparf Milano. The reparative shampoo and masks are designed to repair damaged hair strands and reconstruct them. The silicone-free base of Alfaparf colour provides a uniform grey hair coverage. It is extremely gentle and gives more shine as compared to any other hair colour. You can discover over 100 amazing and bold shades. Pigments Colour Everything.Latest generation PIGMENTS enrich and intensify any ALFAPARF Milano service with extraordinary results. PIGMENTS can be mixed with a variety of products to revive and keep both the natural and cosmetic colour vibrant and bright between services. The intensity of the colour can be adjusted using a high or low concentration of pigment.Protect blonde tresses and intensify your shade with an Alfaparf colour shampoo. That's It Gold Fever Shampoo Warm Blonde brightens and tones warm blondes, keeping brassiness away. Nourishing with Vitamin E and phytosterols which is a key ingredient to create a healthy scalp environment. Alfaparf Oxido offers tone on tone colour and coverage during hair colour services. It protects the hair with its enriched formula of conditioners and waxes, allowing shiny and uniform results. Oxidos creamy texture ensures pleasant and efficient application. Achieving the color and lift you want has never been so easy! The ideal partner for coloring and bleaching. Introducing Alfaparf Milano, the leading brand at the forefront of Italian haircare. With over 30 years of experience, Alfaparf’s products are results-driven, professional-grade and affordable.With a solution to target every hair concern, there’s a product to suit every hair type and style. Read More

Which Alfaparf Shampoo is the Best?There is an Alfaparf Milano shampoo for everyone. To choose the perfect product for you, focus on your styling goals and go from there. Is your hair dry and crying out for moisture? Is your scalp itchy and irritated? Suffering from split ends? Once you have identified your hair concern, there is a shampoo to suit. Alfaparf hasn't forgotten about men's grooming. Dive into the "Blends of Many" range. It offers rebalancing shampoo for greasy hair and scalp, energising solutions for thinning hair, matte paste, extra-strong gel, and a soothing facial balm, suitable for itchy or dry skin. Moreover, it's designed to protect against environmental pollutants, crucial for bustling city life. Why Choose Alfaparf?Curly or STRIGHT, it's up to you. We've got options! A high-performance product that's GENTLE on hair and lasts up to 3 months. Great for all hair types + its gentle on color treated hair. Let's just say it's revolutionized Keratin treatments! Completely safe, incredibly high-performing and entirely flexible: the Lisse Design progressive smoothing system combines safety and excellent performance and is the right solution for all your smoothing needs. Every product, from shampoos to conditioners, is free from sulfates and parabens. They're also friendly for colored hair. Discover our gift sets in the Semi Di Lino Diamond range and enjoy savings of over 50%. Trust Merritts for Hair to deliver the best from Alfaparf's offerings.

The Alfaparf Precious Nature range is free from salt, sulphates, parabens, mineral oils, and synthetic dyes. Containing high-quality Italian ingredients that provide a natural alternative, this range works to restore and rescue hair daily. Semi di Lino, a luxurious line of professional solutions for luminous, stronger hair that delivers extraordinary results every time. Every line contains specific, ultra high-performing active ingredients to respond to issues and enhance the beauty of all types of hair and scalp. Now containing Urban Defense Pro, an innovative multi-action biotechnological complex, providing advanced protection from pollutants and caring for hair daily. Shine Fix Complex and Color Fix Complex are active ingredients used across the range, to give radiance and colour protection.Remove excess sebum with the Semi Di Lino Scalp Rebalance Balancing Low Shampoo. It's free from sulphates and contains Sebenorm Complex to reduce oil and leave your hair and scalp feeling clean and balanced.