Colouring your hair can be equal parts fun and empowering, but it’s also true that all colour-treated hair needs a little extra TLC to stay looking silky, shiny and smooth. Colouring disrupts the hair fibre, meaning hair colours can fade faster and become more prone to damage without the appropriate care. That’s why no matter your new shade, it’s super important to follow up with the right hair care for coloured hair. id": "https://www.lorealparisusa.com/beauty-magazine/hair-color/hair-color-tutorials/how-to-bright-cherry-red-hair-color", Achieve up to 3X shinier hair with Préférence purple plum hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test Intimidated by a sexy scarlet shade? Try a slightly deeper shade like this wine-inspired hue. The hydrating formula will nourish your lips while giving you a luxuriously rich color you won’t be able to stop looking at. This deep red shade complements those with cool undertones. Once a week, you can switch out the conditioner for a hair mask, like the L’Oréal Paris EverPure Sulfate-Free Signature Masque, Color Care Hair Mask, to deeply hydrate dry, colored strands and enhance shine.

It’s time to bid your go-to shampoo and conditioner farewell. You’ll need to upgrade your shower essentials with a system that’s formulated for color-treated hair. Try the L’Oréal Paris EverPure Repair & Defend Shampoo and L’Oréal Paris EverPure Repair and Defend Conditioner. This sulfate-free duo will strengthen and protect your strands from environmental damage and daily color aggression. #2. ADD A HAIR MASK INTO THE MIX Chocolate cherry hair color is just what the name suggests: a deep, cherry red base complemented by rich chocolate hues blended throughout your mane. This gorgeous color provides your mane with subtle dimension and intense hues. We also appreciate that you can customize this shade to complement your skin tone. You can choose from a vibrant finish or muted tone—it’s all up to you. HOW DO YOU GET CHOCOLATE CHERRY HAIR?

If you have to use heat tools, always remember to prime your strands with a heat protectant like the L’Oréal Paris Elvive Dream Lengths Frizz Killer Serum Leave-In or the L’Oréal Paris EverPure Sulfate-Free Weightless Blow Dry Primer, Heat Protectant. It’s best practice to use your hot tools on the lowest temperature setting and only pass through each section of hair once if you can. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE TO ENSURE THE PRODUCT IS THOROUGHLY WORKED INTO THE HAIR AND IS EVENLY SPREAD. LEAVE FOR 20 MINUTES. DIY hair color can get messy so wear dark clothes that you don’t care about ruining. Remember, it’s very hard to remove hair color stains from clothing so you don’t want to risk it. Brunettes may want to take extra care to avoid staining their clothes, as dark colors tend to show stains more easily than lighter colors. Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).