Korean feminists believe the low status of ajumma reflects widespread sexism and classism in Korean culture, particularly the idea that a woman's worth can be assessed mainly on the basis of her age, looks and docility. From afar, the hair is usually covered by an extremely oversized visor, but upon closer examination, it is very easy to spot the perm lurking beneath. We believe that being an ajumma should carry a sense of pride instead of shame, and we hope to shine a bright spotlight on the joy of middle agedom. In modern Korean society, ajumma is recognized as a relentless woman devoted to her children, in both positive and negative ways. It’s almost impossible to tell who is who, but ajumma in their Korean HazMat suits can recognize each other regardless of the number of layers.

The origins of kimchi go right back to around 37BC – surviving Chinese records of the time indicate that the Korean people were already skilled in making pickled and fermented foods to make sure none of their harvest went to waste.The company uses traditional recipes and fresh, quality ingredients to produce their old-fashioned style bottled sauces that deliver the rich flavours and aromas of Korea straight to your table.

This new wave of soft feminism allowed young ajummas (excuse me, missies) to successfully abandon the rural styles that used to define them and to adopt new, urban, and sophisticated lifestyles. All materials contained on this site are protected by Korean copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior consent of Joins. The ajumma can be found in large concentrations in any major city on the Korean peninsula, although they may sometimes be found settling overseas in sub-Korean habitats.

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