While Jalisco is better known among drinkers for its agave distillates, this historic Guadalajara-born brand is a great ambassador of the region’s brewing credentials. An enjoyable malty nose, with sweet hints of corn, leads to clean, thirst-quenching sips. 3. Tecate Fun fact, “50,000 bottles of beer were served at the Modelo brewery’s grand opening celebration.” Types of Modelo Beer Victoria is a 4% abv Vienna lager first brewed in Toluca, México, in 1865 by Compañía Toluca y México. Grupo Modelo bought out Compañía Toluca y México in 1935. Both Modelo and Dos Equis have a refreshing taste, and both are great over some tacos, but we have to give the nod to the former, as Dos Equis ever so slightly doesn’t live up to the promises made by The Most Interesting Man in the World. Modelo vs Pacifico If that phenomenon sounds like the product of particularly shrewd marketing, you might be surprised to learn that Modelo Especial only started running English language ad campaigns six years ago. Prior to that, everything was targeted toward the brand’s “core” Mexican and Hispanic consumer base, Gallagher says. Those efforts have since seen the brand’s “household penetration” — one of the major metrics it uses to gauge performance — rise 20 percent among non-Hispanic drinkers.

It was let into the craft beer club very early on,” says Lester Jones, chief economist at the National Beer Wholesalers Association. “Ten years ago, if you were out in the craft beer market, you would always see a tap handle of Modelo Especial.” At first glance of the beers logo it’s easy to note the standing lions that flank both sides of the brand’s name. But there is more meaning to their stance. The lions appear to be guarding the name and are positioned very similar to the lions on Mexico City’s coat of arms. With a closer look at the 2018 version, a signature can be seen just below the Modelo name. And an even closer look will reveal it reads Pablo Diez Fernández who is one of the founders of Cervecería Modelo, and an honorary chairman of Grupo Modelo. It’s safe to say: The lions on the label are there to rep Mexico City. Modelo is part of a big, boozy family. In terms of unaided brand awareness, a metric based on studies where consumers are asked to list the brands at the top of their minds, Modelo featured in the lists of just 7 percent of general market drinkers, according to Gallagher. By contrast, Corona’s share is close to 35 percent.You’re not going to find the same clean finish with Modelo Chelada that you find with Especial. Doubly so for the Tamarindo Picante, as the latter cerveza is not a smooth drinking light beer. Unlike Negra though, you will find a little less booze in the Chelada, as Chelada Especial is 3.5% ABV. The Most Interesting Man in the World must have liked his lager on the sweeter side, for Dos Equis serves a saccharine kiss on nose, palate, and finish. This isn’t too noticeable when sipped ice cold, but as the beer warms slightly, it soon falls out of balance. 6. Corona In an era where a product can be emblazoned with a brand touting cultural authenticity but be made somewhere entirely unrelated, it’s encouraging to know Modelo is still brewed in Mexico. Although the company has changed ownership in the last several years, the Grupo Modelo headquarters is still in Mexico City, and the breweries producing Modelo beer are all located in the country. Modelo is almost 100 years old. Since 2018, Modelo Especial has also been the official beer sponsor of the UFC in the United States, a move that Murphy believes to be particularly canny, based on Buffalo Wild Wings’ own work with the mixed martial arts organization. “I would assume that if you laid the three consumer cohorts on top of each other — Buffalo Wild Wings, UFC, and Modelo — they would all overlap quite nicely,” Murphy says. Otro ejemplo ... Going brunch in New York City? Having the in-laws over? Grab the Chelada. The faux bloody taste combined with the hint of herb in the Chelada will make you crave a real bloody mary, and that will let you ignore the in-laws for a while.

Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico. [2] Grupo Modelo also brews brands that are intended solely for the domestic Mexican market and has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. [2] Until the 1960s, Grupo Modelo used red poppy flowers in most of its advertising.

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Not only is Modelo Especial ultra popular in Mexico, but the lager's crisp taste has also won the hearts of beer lovers around the globe. While this may come as a surprise to some, Modelo Especial is the second best-selling beer in the U.S. after Bud Light, based on sales figures from IRI data as reported by Forbes. According to the publication, this is in part thanks to Modelo Especial's popularity with America's Hispanic population. Another factor that has contributed to the beer's success in the U.S., as highlighted by VinePair, has been its popularity with craft beer enthusiasts.