Creating momentum at Easter means focusing on sharing options for your customers – and a key focus for Mondelez is a continuation of the brand’s partnership with Peter Rabbit. As always Asda has a good selection of Easter options this year. They have lots of variety in terms of branded Easter Eggs and equally their free from range is definitely one of the better ones. I’m very specific in this post when I reference which eggs are gluten-free and safe to eat. So please don’t assume that, just because you’ve seen one egg from a particular brand in this post, that every egg by the same brand is also gluten-free. Ocado always has a good selection of Easter eggs, many of which are gluten free. They also have a good selection of dairy free including some more luxurious eggs from the like of Booja booja that you would not find in supermarkets. However, if you’d like a gluten-free Easter sweet treats post including those separately, or a separate gluten-free and dairy-free Easter egg post them please let me know!

There isn’t as much on offer for us as there is in Tesco, but you will spot a few eggs here that you won’t find outside of Sainsburys so it’s definitely worth a look. Chocolate Egg shell made with Cadbury Dairy 𝐌𝐢𝐥𝐤 𝐌𝐢𝐥𝐤**, Sugar, Cocoa Butter, Cocoa Mass, Vegetable Fats (Palm, Shea), Emulsifiers (E442, E476), Flavourings, **The equivalent of 426 ml of Fresh Liquid 𝐌𝐢𝐥𝐤 in every 227 g of 𝐌𝐢𝐥𝐤 Chocolate, 𝐌𝐢𝐥𝐤 Solids 20 % minimum, actual 23 %, Cocoa Solids 20 % minimum, Contains Vegetable Fats in addition to Cocoa Butter Cadbury Twirl 𝐌𝐢𝐥𝐤, Sugar, Cocoa Butter, Cocoa Mass, Whey Powder (from 𝐌𝐢𝐥𝐤), Vegetable Fats (Palm, Shea), Emulsifiers (E442, E476), Flavourings, 𝐌𝐢𝐥𝐤 Solids 14 % minimum, Cocoa Solids 25 % minimum, Contains Vegetable Fats in addition to Cocoa Butter Last year, Easter sales increased by 11% and with the Easter season this year lasting two weeks longer, timing is particularly important. Retailers need to signpost the season early and use social media to make customers aware their favourite Easter products are on shelf, says Susan Nash, trade communications manager at Mondelez. Beware of some of the vegan eggs that contain gluten free oat milk. Whilst you might see gluten free oat milk and think they are safe, they in fact are actually ‘may contain gluten’ so are still unsafe.

Dairy Milk Mini Daim Eggs Bag 77g (Box of 18)

There’s actually a lot to choose from, including some more exotic options like the Booja-Booja eggs. I’ll let you discover the price of those for yourself though… just make sure you’re sitting down first! Easter Eggs and chocolates that are dairy free I have labelled DAIRY FREE at the beginning of their caption. I will also place these all into a separate post to make it more clear too. From there, the manufacturer recommends adding ‘momentum’ to their Easter sales by ensuring they have the right range for shoppers looking to buy confectionery to share. The ‘How do you not eat yours?’ campaign will run across in-store PoS and via online and outdoor advertising, highlighting the promotion to consumers.

There are Aero Peppermint Eggs in this post that are gluten-free. But there are other Aero Easter egg variations which are NOT gluten-free. There’s a Cadbury’s Caramel Egg in this post that’s gluten-free. BUT other Cadbury’s Dairy Milk Caramel eggs (which come with a bar and have the extra text ‘Dairy Milk’ on the front) are NOT gluten-free.Supermarkets are operating different opening times over the Easter weekend (Photo: Getty Images) Lidl The Cadbury Worldwide Hide will also return, enabling people across the UK to hide an egg virtually anywhere in the world using Google Maps. The brand will be visible through in-store PoS, as well as a fully integrated campaign across TV, outdoor and social media. In Waitrose, you’ll find a few exclusive own-brand eggs that more than make it worth the trip over. Retailers should also meet the needs of shoppers on the traditional gift mission as Easter Sunday approaches, with shell eggs an essential part of the product mix for a ‘gift finish’.

The iconic bunny is celebrating its 120 th anniversary this year and will grace the front of the Cadbury Dairy Milk Hot Cross Bun Bar – new this year. Generally, most of these eggs are found in the seasonal aisle of supermarkets, but you will often find the gluten-free and dairy-free eggs down the free from aisle. After the egg on toast slab, the remaining three eggs can be found down the free from aisle as they’re both gluten-free AND dairy-free. In Waitrose, you’ll find a few exclusive own-brand eggs that more than make it worth the trip over, but watch out as there are lots of own brand ones that do contain gluten or have may contains too. So, to make it easy for you, we've hunted down the best Cadbury Easter eggs ahead of April 17 - so you can get a headstart on your egg hunt! Where can I buy Cadbury Easter eggs?There’s an Aero Peppermint Egg in this post that’s gluten-free. But there are other Aero Easter egg variations which are NOT gluten-free.