We are happy to share how our products at Directions have captured the imagination of hair colour lovers across the globe.

To keep your new bright haircut alive, the use of the Color Protecting Shampoo and the Color Protecting Conditioner is not a superfluous luxury.The colors of La Riche Directions Colors can easily be used on natural hair with a natural tint, but an optimal long-lasting result is achieved by using the coloring on light blond hair or by bleaching the hair first. Whether you’re looking for an end-to-end solution or colour only, we are the partners with the know-how, pigment-perfect process and extensive experience you need for ongoing colour fulfilment. Also, the La Riche Directions Hair Dye semi-permanent hair colours contain no ammonia, no peroxide and no PPD's making them a safer way to colour.

With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed. With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust. Shampoo the hair with a pH acid balanced shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results. In 1981 La Riche Directions appeared on the hair coloring market, where the brand's 'extreme' hair coloring products are particularly well known.Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years! No matter if you want to freshen up your look for a night out or just feel like experimenting with your colour, you’ll definitely want to check out our range from La Riche here at Blue Banana. At Directions we produce thousands of units daily; always expertly mixed, potted and packaged to the highest standards. La Riche has also formulated a fantastic range of Shampoos and Conditioners to help you get the most out of your colour. From formulation to distribution directly to you – we’ve got all your private label services covered.