A healthy diet is vital for good skin but we can give our bodies a little extra help by taking a collagen supplement which can help restore this vital substance and reduce the signs of ageing. Next year will see Absolute Collagen launch into a new product area. “Our new product development is based around talking to consumers and we’ll be investing heavily in consumer education and marketing. After researching collagen tablets and supplements, Maxine discovered that many were filled with fillers and binders, Maxine was also adamant she wanted to create a liquid supplement as liquids are absorbed far better than tablets, she then asked herself what she wanted from a collagen supplement? She wanted maximum of the best collagen available in a ready mixed dose and was adamant it was as affordable as could be.

Absolute Collagen is 100% natural protein and free of dairy, lactose, soy, wheat and gluten. It contains no artificial colours, flavours. The product is free of fat and cholesterol and contains 36 calories per 10ml sachet. What does Absolute Collagen taste like? I was thinking this the other day, but both my parents have passed away and I’m adopted, so I don’t feel I’ve got any roots. I think that’s probably why being a mother is so important to me… but growing the business, it’s almost like Absolute Collagen is growing the roots. Matrixyl Synthe 6 ™ is another clinically proven ingredient - proven to even out our skin and smooth wrinkles by rebuilding the skin from the inside out. In a study by Croda, participants saw a 105% increase in fibroblast productivity, notable because fibroblasts create collagen, elastin and fibronectin.Absolute Collagen’s unique anti-ageing liquid formula is designed to provide the highest dose of collagen in the most convenient way.

This is a newly launched product which has been in development for two years – an anti-aging, collagen boosting serum which comes in a frosted glass bottle with a pipette dispenser. I take this every morning with a smile because I know that this product is working for me and I know that it would work for all the other women and all the men out there. Trust me this really really does work and I sure am an Absoluter. Collagen is a major structural protein and is an important component of our skin, bones and the connective tissue in our bodies and our collagen levels are highest when we are young. Sadly, by the time we get to the age of 40 we will have lost around a third of our collagen – hello wrinkles and sagging! Our collagen levels are highest when we are young – that’s why our kids have smooth skin and shiny hair. But, sadly, collagen levels begin to deplete from the age of 25 and by the time we get to 40 we will have lost around a third of our collagen – hello wrinkles and sagging!

CONDITIONER (250ml): Aqua (Water), Glycerin, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Behentrimonium Chloride, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Parfum (Fragrance), Amodimethicone, Ricinus Communis (Castor) Seed Oil, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Pentylene Glycol, Collagen Amino Acids, Hydrogenated Vegetable Oil, Dehydroacetic Acid, Trideceth-12, Triticum Vulgare (Wheat) Bran Extract, Soluble Collagen, Citric Acid, Disodium EDTA, Phenoxyethanol, Potassium Sorbate, Leuconostoc/Radish Root Ferment Filtrate, Sodium Benzoate, 1,2-Hexanediol, Caprylyl Glycol, Tocopherol, Benzyl Alcohol, Hexyl Cinnamal, Limonene, Linalool. I love Absolute Collagen because I noticed after using this a real difference in my areas of concern which are here, here and here. It really softened the appearance of the lines I was having. I’m an Absoluter. The ultimate solution for achieving youthful, radiant skin. This powerful serum combines the perfect blend of superstar ingredients, with clinically proven benefits to rejuvenate your complexion and prevent signs of ageing. The company says that Absolute Collagen is 100% natural and causes no negative side effects. However, use common sense and if you feel the product disagrees with you stop taking it for a while to see if any side effects ease. The serum comes in a 30ml bottle of Maxerum and has a pleasant lavender and rose geranium fragrance. Note that it contains Citronellol and Citral, as well as Linalool, Geraniol and Limonene so if you have allergic reactions to these ingredients, you should not use the serum.