Both Pakistan and Bangladesh use the same word (since both countries were parts of India before 1947). An agreement is a promise which is made between two entities for the creation of mutual obligations. Such obligations which are created through a contract are recognised by law. Advertisement firms as well as business corporations often enter into advertisement agreements with public figures, particularly famous actors and actresses, for promoting their products in exchange for some consideration. Promotion and endorsement by celebrities helps the corporations in inclining the market trend in favour of their products. People prefer purchasing products which are endorsed by their favourite celebrities as it helps them in feeling a sense of proximity with their favourite public figures. Advertisements by celebrities serves as a tool of changing lifestyle patterns. The Bombay High Court in the case of Percept D'Mark (India) Pvt. Ltd. vs Zaheer Khan and Anr. 2004 (2) BomCR 47, observed that it "is a matter of common knowledge that celebrity endorsement of a product has a great commercial value" and "'Celebrity endorsement' has thus become a marketable commodity which has a commercial value and is saleable". Thus, the Court had held that the celebrity endorsement may be considered a commodity and can be used to enter into a contract. A few months ago, I happened to visit the area once again and the first thought that came to me was of the ever-smiling uncle. Unfortunately, the uncle had passed away but his daughter generously invited me to their home. If one company gets Amitabh Bachchan, then the other gets Shah Rukh Khan. If one brand goes to Turkey to shoot, the other brand goes to Romania,” says a creative professional who has worked for two pan masala companies.

Sekhar Namburi UR, Omprakash, Babu G. A review on management of warts in Ayurveda. Ayu 2011;32(1):100-102. doi:10.4103/0974-8520.85739. Improves digestion: Chewing betel leaves takes a lot of effort and works your salivary gland. It stimulates the release of saliva which is the first step of digestion, as various enzymes in it break down food, making it easy to digest. Natural substances like ginger, figs, fennel etc. are also known to improve digestion. Treatment of warts: Betel leaves are a major component in various Ayurvedic medicines used in treating warts. These medicines are known to not leave any scarring and remove the wart completely without recurrence. 3 The contract must clearly specify the consideration to be paid to the endorser. Section 25 of the Indian Contract Act states - "Agreements without consideration is void unless it is in writing and registered, or is a promise to compensate for something, or is a promise to pay debt time-barred by the limitation law". Thus, an agreement without consideration would not be legally enforceable.How do you inform someone sitting in the next village, about the new mouth-watering confectionery you have just discovered without any cell phone or social media? For the final stage in the Paan Shots, milk is added. In this recipe, I have used almond milk. Because of all these amazing ingredients, this beverage is very cooling, relaxing and nutritious too. Ideally, a paan is made by wrapping areca nut, tobacco and slaked lime in betel leaf. Since tobacco and areca nuts are known to cause cancer, chewing paan with them should be avoided. The betel leaf has many medicinal benefits and has been extensively used in Ayurveda. Likewise, the caramelised milk candy, Laco, comes in transparent wrappers made from bamboo residue. Pan masala is a dried, granular, pre-mixed version of the traditional pan with added colours, flavours, fragrances, crushed betel nut and spices. It is regulated under the Food Safety and Standards Authority of India (FSSAI) as a food product. It can be advertised and sold but it comes with a health warning because it contains areca nut, which is also injurious to health. Gutka, meanwhile, is a tobacco product and is regulated under the Cigarettes and other Tobacco Products (Prohibition, Advertisement and Regulation of Trade and commerce, Production, Supply and Distribution) Act, 2003. It cannot be advertised but can be sold just like liquor.

The internet boom has worked in the company’s favour especially at a time when local Kirana shops are vanishing, thanks to the fancy supermarkets. Even Mango Mood, covered in shiny yellow and green wrapper, hit differently as we could enjoy the taste of mango all around the year. Some other recipes, in which I usually add sabja seeds, are Rose Milk, Kulfi Falooda, Mango Falooda and the quintessential Nimbu Pani. The fascinating tale of Ravalgaon starts with the cliche ‘Once upon a time’ and it does have a happy and impactful journey. It All Began With A Train Journey Seth Walchand Hirachand Doshi Surrogate advertisements are those advertisements which, in the disguise of regular products, endorse regulated products such as tobacco. Such advertisements are primarily used to promote the brand image because the original product cannot be advertised, due to regulation or otherwise, on mass media. Advertisement of products such as alcohol, tobacco, etc are prohibited on mass media and hence corporations’ resort to surrogate advertisements to promote their products. Since launching new products is a brand extension, it cannot be termed illegal or contradictory to law.Helps maintain good oral hygiene: Betel leaves have various compounds which have bactericidal effects that help in destroying bad breath causing bacteria. Also, various spices like cloves, fennel, cardamom. etc. when wrapped in betel nut to make paan, make an excellent mouth-freshener. Spices like cloves, cinnamon, nutmeg etc. are also known to solve many oral problems.

But we wanted our customers to trust us so that transparent wrappers kept our transparency and also made it easy for children to recognize our candy through color and its peculiar texture,” explains Nihal. The endorsement agreement may contain an indemnity clause specifying that where one party suffers a loss due to the negligent behaviour or false representation of the other party, then the party suffering the losses shall be entitled to recover such losses from the negligent party. TerminationThe endorsement contract may also prescribe the procedure to be followed by the parties in the event of any dispute. The agreement may bind the parties to resort to arbitration or mediation for resolving a legal dispute rather than going for litigation. Indemnity The love for paan is quite real, almost an emotion for a lot of Indians. More so, for the people of North and Bengal in the East. Ask a paan lover from any of these 2 regions! According to Nihal Doshi, Executive Director of Ravalgaon, it was during a train journey when someone directed Walchand to a small village in Maharashtra’s Nashik district called Ravalgaon in the early 1900s.