But the feel of the writing was so juvenile and repetitive that I can't recommend this book to anyone.

In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. This book was particularly interesting to read immediately after Simon Sinek's 'Start With Why', in which is outlined the difference between tactics of inspirational leadership vs those of manipulative coercion.

By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Making something sooooo drawn out and repetitive to the point of infinity I couldn't make it to the final chapters. The big five are: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity. When selling something, highlight the benefits the person stands to lose by not choosing your product, as people are more motivated by the thought of losing something than that of gaining something. For all ebook purchases, you will be prompted to create an account or login with your existing HarperCollins username and password.

I tired one of his techniques on a colleague I had been chasing for week, and it worked like a charm within an hour, so 1 for 1. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Which is all complete common sense and did not need to be made into a book at all, much less updated and sold again. However, unlike the previous Audible performance of the 2006 edition, (which has now disappeared from my Library so I'm not sure what it was actually released as an audiobook) this one is read by the author, which I think could be problematic for most listeners.So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment and liking. I see this stuff abused all the time, to spin democracies to go to war, to sell us products and services we don't really need and much, much more.

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. By speeding up the narration you can consume this book in a much shorter timeframe and not miss out on anything. But I remember clearly how I gobbled it all up, when I read this for the first time, and it’s also clear to me that some of it has made its way into how I use to communicate ever since.He explains all the things that marketers and anyone trying to have influence will use on us and the ways that we can have more impact on others.