It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. The exhibition comes with a set of gallery interactives which include: a LEGO® wall, two build tables at different heights and stools, two quizzes on magnetic boards, a set of three magnetic jigsaws, a LEGO Memories activity on a magnetic board, a set of LEGO books for a reading area, two LEGO maze tilt tables and a mini-figure safari. 48kg of loose LEGO is also provided for the LEGO wall and build tables. It can also be used for LEGO workshops and activities organised by the hiring venue. There is also a large scale LEGO mosaic activity available to hire for the duration of the exhibition and there may also be the possibility of borrowing two LEGO character costumes.

It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. The tight link between autonomy and accountability reduces the need for motivation-sapping interventions from upper management." And giving our 24,000+ colleagues around the world time off to celebrate and experience the power of play together on June 10th on our annual LEGO Play Day. There’s some probability I read a different book than all these 5 star reviewers – but the one I read was a confused mess. It read like a series of extended case studies looking for a coherent narrative.In the late 1980s LEGO introduced a system so that designers could work out the Full Cost of Manufacturing or FCM and thus work out how much each kit would cost but during the late 1990s designers were allowed to untether themselves from this metric and by 2003 this problem became so serious that it threatened the autonomy of the company. Big companies such as film studios, toy companies, survive because they produce a large slate of products and the occasional hits generate enough income to pay for the misses. There's no magic formula and the way that the book takes different Lego projects and trys to say, 'this is a success becaause this rule was followed,' or 'this is a failure because they didn't follow rule X,' is absurd.

Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans Celebrating the role of play in the lives of world-renowned creatives such as Alicia Keys, Yotam Ottolenghi and Peggy Gou, anniversary-themed building activities for visitors and display areas for creations to be showcased,Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes