Wear gloves to protect your hands and avoid contact with clothes, jewellery, and delicate bathroom surfaces. This semi-permanent direct hair dye works well on most hair types and lasts approximately 4 to 8 washes. The creamy consistency ensures smooth application, allowing you to achieve an even and consistent color across your strands. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

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This stunning colour is made using La Riche's conditioning formula to help retain your hair’s healthy look and feel. Whether you're dreaming of a fiery red, electric blue, sultry purple, or anything in between, Directions has a shade to match your desires. Now lighten your hair: Although it's possible to get some really nice effects by applying directions hair dye to untreated hair, to get really vibrant colours you'll need to bleach your hair first.

We recommend Directions bleach kits as they include everything you'll need, and please, whatever bleach you choose, make sure to follow the instructions. Now, I have used Directions before but I have always gone for the brighter colours; rose red, lavender, plum, lagoon blue etc and they have worked no problem so I know given the right colour, Directions hair dye works and it usually works well. Whether you opt for a full-head transformation or just want to add highlights or streaks, Directions Hair Dye gives you control over your look.When washing, please do not use conditioner shampoos and do not mix with peroxide All Directions colours are mixable.

Directions pastel pink is one of the lighter pinks in our range, it really only works on bleached or very pale hair.If any of you saw my Crazy Color Candy Floss Pink Hair Dye Review, you will have realised that I am in a desperate attempt to get light pink hair right now. There was no instructions with it but and I guessed about leaving it on for half an hour as that is pretty average with hair dye. In my previous post, I commented on Crazy Color hair dye being too runny and watery, and so I found the Directions one much better in terms of texture and formula. Then apply the Directions tint sparingly and portionwise to towel-dried hair with a comb or brush and comb in.

My last piece of advice and even if you ignore the rest of it I beg you to follow this; invest in a pair of latex gloves and rub some Vaseline around your hairline. Start with a patch test: Directions hair dye has been used by thousands of people for over 30 years with no adverse reactions, but it's still best to always do a patch test. I left in the dye for an hour (the pot only says to leave it on for 15 – 30 minutes) and it still didn’t take to my hair so I can only assume I need bleached white hair for this pastel pink hair dye to take effect which sucks because I don’t ever plan on bleaching my hair. Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years! La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour.The La Riche hair dye formula is designed to condition while it colours to leave your hair feeling fresh and healthy. Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results. Has anyone else achieved a pastel pink hair colour or has anyone else struggled with achieving the perfect hair colour like me? If you don't get a reaction then all is well, but if you get any itching, burning, swelling or any other discomfort then wash it off and don't use it.