LU’s story begins in 1886 when founders Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking and their desire to make the most delicious biscuits. Putting the first initials of their surnames together, LU was born. He is a reminder that LU Biscuits are a part of our culture and that they have been enjoyed by generations of people all over the world. Le Petit Citron brings a soft texture and delicate lemon flavour to the range and last but not least is Le Petit Biscotte. This biscuit pairs the subtle flavour of brown sugar and cinnamon with a rich crunchy texture. Paired with a hot chocolate, it’s a match made in heaven!

French biscuit brand LU is bringing a flavour of France to the UK with the launch of four delicious biscuit varieties - to coincide with National Biscuit Day celebrations. Carefully crafted to offer biscuit lovers a quintessential taste of France with every bite, the treats use simple authentic ingredients to mirror the original creations. Encapsulating the romance of the French, bakers Monsieur Lefèvre and Mademoiselle Utile put the first initials of their surnames together to create LU. This celebration of passion remains in every LU biscuit made since 1846, transporting consumers to a sun-dappled square in rural Provence. Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron will offer customers a quintessential taste of France to enjoy at home. With simple, authentic ingredients and inspired by traditional French recipes, just one bite will transport customers to a sun-dappled square in rural Provence. The Lu biscuit advertisement has been around since 1932, and has become a beloved part of French culture. It is an iconic symbol of French advertising, and is recognized across the world. The current Lu biscuit advertisement is a collaboration between the French advertising agency BETC, and the American actor and comedian, Will Ferrell. The ad features the famous line “Ah, le Lu”, and combines humor and nostalgia to create an appealing advertisement for the product. Soon the others followed – Le Petit Chocolat combines simplicity and tastiness by pairing the crunchy Petit Beurre with an indulgent layer of milk chocolate. This biscuit features the famous ‘Petit Ecolier’ (little schoolboy) figure, moulded into the chocolate and designed by celebrated French designer, Firmin Bouisset.Le Petit Beurre is a modern take on the brand’s first-ever biscuit, Véritable Petit Beurre, whose oblong shape took inspiration from French tea mats usedin 1880s, when the brand was founded. The delectable biscuits are available in four varieties, including Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron. The LU brand combines French love and passion – created by two pâtissiers who fell in love over their shared passion for baking and a desire to make the most delicious biscuits. The varieties were first produced in France during 1886. Le Petit Chocolat combines simplicity and charm by pairing the crunchy Petit Beurre biscuit with an indulgent layer of milk chocolate. This biscuit features the famous ‘Petit Ecolier’ (little schoolboy) figure, moulded into the chocolate and designed by celebrated French designer, Firmin Bouisset LU continues to stay true to its roots, taking inspiration from its founders’ original recipe and combining it with modern ingredients and flavors. LU’s commitment to quality and taste has made it one of the most beloved brands in the world. LU Le Petit Chocolat Biscuit Design I’m 50 and I’ve been living here longer than I’ve been in France, it’s true. But I’ve spent the first formative twenty years of my life in France. It left a mark on me and the tradition of ‘le gouter’ is part of the things that never left me. It’s like your mother tongue, you never forget it.”

The song "Luglio" was also covered by The Tremeloes as "I'm Gonna Try" and by Herman's Hermits as Something's Happening. Le Petit Chocolat combines the biscuit with an “indulgent” layer of milk chocolate, while Le Petit Citron is billed as having a “delicate lemon flavour”.The LU Le Petit Chocolat Biscuit Design is sure to bring a smile to anyone's face. It is a fun and delicious way to add a touch of elegance and style to any occasion. It is sure to be a hit with both kids and adults alike. LU was founded in Lille, France in 1846, by Jean-Romain Lefèvre and his son-in-law, Louis-Hippolyte La Pie. The two men set out to create a biscuit with a unique taste and texture, and LU was born. Charlotte Parkes, Senior Brand Manager at LU said in the press release: "It’s not every day that you can say you’ve worked with a French icon. LU’s range are a real treat and are sure to be a hit with biscuit lovers in the UK. With these 4 varieties, we bring something truly unique to the tea table – each with their own irresistible flavour, these are recipes that have more than stood the test of time."

The best way to translate it in English would be ‘afternoon tea’ but it’s not as formal. It’s very traditional, it’s very sacred and every single kid in France has a ‘gouter’. I still have a 'gouter' myself, maybe a biscuit or a coffee, if I have time. We’ve also done it with my children, since they were young,” Fred explains.

Questions & Answers

It is a cover of the Italian song " Luglio", originally performed by Riccardo Del Turco. [1] The lyrics were adapted into French by Pierre Delanoë. Diversity is the spice of life. On some days, I am going to have my 'Petit Beurre' biscuits from LU. On another day I’ll just have some toasted bread with jam and butter. Sometimes we’ll have pancakes with my family, and sometimes I’ll have a fruit.