Miller, Aaron (January 8, 2016). "16 THINGS YOU DIDN'T KNOW ABOUT HOT WHEELS". Thrillist Media Group . Retrieved December 12, 2016. Grobar, Matt (April 25, 2022). "J.J. Abrams' Bad Robot To Produce Live-Action 'Hot Wheels' Film For Mattel & Warner Bros". Deadline Hollywood. Kraus, Stephanie (2013-12-06). "Hot Wheels: World's Best Driver". Time for Kids . Retrieved 2016-10-08.

Before 2013, all 12 Treasure Hunt cars of a year were released in both regular and super versions. In 2012, Super Treasure Hunts came with special paint and wheels, but with series designation on the card. However, the regular T-hunts retained a special T-Hunt series card. Mattel stopped using special cards for all Treasure Hunts in 2013. Some U.S. releases in 2014 had the phrase "This symbol on the vehicle lets you know it is hard to find and highly collectible". However, in 2016, this was changed to "Congratulations! This symbol means you just found a collectable treasure-hunt car!". This would be under a silver flame logo on the card for T-Hunts. In 2015, Supers featured a gold logo on the card. Generally, Hot Wheels has targeted both kids and adults with the T-Hunt series, focusing more on the adult collecting market with Supers. Hot Wheels: World Race (2003), released for the Game Boy Advance, Microsoft Windows, Nintendo GameCube, and PlayStation 2. The year 1970 introduced " the Snake and the Mongoose", a manufactured 'rivalry' between two professional drag racers calling themselves "the Snake" and "the Mongoose" for the purposes of publicity. This was notably drag racing's first major non-automotive corporate sponsor, and the beginning of the NHRA’s booming popularity with large-budget teams and championships. 1970 also introduced the first 'Silver Series', which contained three silver-painted models: the Boss Hoss, the Heavy Chevy, and the King ' Kuda, which were only obtainable through a mail-in offer that included a membership to the Hot Wheels Club. These three cars featured " supercharged" engines (featuring large Roots blowers) without hoods, and open exhaust headers, after the style of drag racing cars of the era. Popular among children, these 'Silver Cars' were considered faster than the rest of the Hot Wheels lineup, because they were supposedly heavier than the other gravity models, but the accuracy of this claim has never been tested under scientific conditions. Anderson, Paul Scott (February 7, 2021). "Hey, kids! Meet the new Hot Wheels Mars rover!". Earthsky . Retrieved November 29, 2022.Hot Wheels Velocity X (2002), released for the Game Boy Advance, Microsoft Windows, Nintendo GameCube, and PlayStation 2. Embark on an exhilarating urban adventure with Hot Wheels City playsets. Build your bustling metropolis, complete with towering skyscrapers, twisting roads, and fire stations with daring loops. It's a world where fantasy meets reality. Epic Colour Shifters for High-Speed Adventures Mattel's Hot Wheels Racing finalizes licensing agreements with top five Formula One race teams". PR Newswire for Journalists. 1999-10-11 . Retrieved 2006-10-16. Edward Douglas (2006-12-18). "Exclusive: We Are Marshall Director McG!". Comingsoon.net . Retrieved 2009-01-31.

Through the years, Hot Wheels cars have been collected mostly by children. However, since the late 1990s, there has been an increase in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting craze started with the Treasure Hunts in 1995. Mike Strauss has been called the father of Hot Wheels collecting; he has organized two collectors' events each year in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, normally held each year in the fall. The convention occurred in various locations around the country until 2001, when the first Annual Hot Wheels Collectors Nationals was put together. Since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the first to unite collectors all over the world. He also writes Tomart's Price Guide To Hot Wheels, a book listing history, car descriptions and values, which is used by almost every collector to learn more about the hobby and their collection. Strauss sold his collection in 2011 and retired from the Hot Wheels Newsletter. It was announced on September 25, 2020, by The Hollywood Reporter that Warner Bros. has hired Neil Widener and Gavin James to write the film. [46]Kit, Borys (September 25, 2020). " 'Hot Wheels' Movie Finds Its Writers (Exclusive)". The Hollywood Reporter . Retrieved September 28, 2020. Von Bogart, Angelo (August 31, 2009). Hot Wheels Classic Redline Era: Hot Wheels - Birth of the Redline. Krause Publications. ISBN 978-1440221705. Ha, Anthony (March 11, 2021). "Gamefam aims to be the first big gaming company built on Roblox". TechCrunch . Retrieved March 1, 2022.

Date codes only indicate when a specific car was made. They do not necessarily reflect the model release year of a particular car. Mainline production changes to the next model year right around the middle of the calendar year at the end of June/beginning of July. Premiums and other special series lines often run later in the calendar year before changing production to the next year. Hot Wheels: World's Best Driver (2013), released for iOS, Nintendo 3DS, Microsoft Windows, PlayStation 3, Wii U, and Xbox 360. [74] [75] [76] In conjunction with Epyx Software, Mattel released a computer game edition of Hot Wheels for various 8-bit platforms in 1985, as part of the Computer Activity Toys series. [16] 1989–1994: The collector number era [ edit ] Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available.Hot Wheels Unleashed (2021), released for Microsoft Windows, Nintendo Switch, PlayStations 4 and 5 and Xbox One and Xbox Series X/S. [84]

Holderith, Peter (26 November 2020). "Radical Front-Mid-Engine Pontiac Trans-Am Wins This Year's Hot Wheels Legends Tour". The Drive . Retrieved 7 December 2020. Hot Wheels is an American brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. [2] It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997. In 2009, Series 5 has 30 models. For the first time, there are chase cars in the classics series. These cars feature Real Riders rubber tires. A few models included are Copper Stopper, 1970 Pontiac GTO, and Hammer Sled.Epyx Presents Hot Wheels for the Commodore 64 - The Retroist". 1 September 2011. Archived from the original on 4 May 2015 . Retrieved 13 August 2012. In 1999, Hot Wheels partnered with five Formula One teams to manufacture scale model Formula One cars. [54] In 2016, Hot Wheels opened the Race to Win exhibit at The Children's Museum of Indianapolis to promote the 100th Indianapolis 500. [55] In 1974, Hot Wheels introduced its ' Flying Colors' line, and added flashy decals and "tampo-printed" paint designs which helped revitalize sales. As with the lower-friction wheels in 1968, this innovation was revolutionary in the industry, and—although far less effective in terms of sales impact than in 1968—was copied by the competition, who did not want to be outmaneuvered again by Mattel product strategists. Romano, Sal (February 7, 2023). "Mixed reality racing game Hot Wheels: Rift Rally announced for PS5, PS4, and iOS". Gematsu . Retrieved February 7, 2023. Hot Wheels has produced many replica scale models in the industry standard 1/43, 1/24 and 1/18 scales. In 2004, it released a 1/12 scale replica of the C6 Corvette.