Rubies also recognises that some children do not enjoy the thought of dressing up and not all have access to costumes so, as part of its All Dressed Up campaign, the company helps by encouraging more donations of costumes to be re-used after the event. Laura Ellen Anderson, creator of Amelia Fang, added: “I’m so excited to see Rubies bring the Amelia Fang costume to life. It’s wonderful to know that my fans and readers will be able to easily access this costume which can be worn for events such as World Book Day and Halloween, or just for fun.”

And what's even better is that Amelia Fang and the Barbaric Ballis the first in a series - so we can expect lots more adventures from her in the future. Amelia Fang is a fantastic licence for us to acquire as it is a beloved book series, with a strong and growing group of fans consisting of both children and parents.” And remember, dressing up isn’t just for humans as this book shop proved when they dressed their dog up to celebrate the launch of The Cradle of all Worlds earlier this year. Cute! The new collection will bring to life the quirky gothic children’s book character created by talented author and illustrator Laura Ellen Anderson. Rubies is readying for World Book Day on 3rd March with a host of campaigns, beginning with marketing for its officially licensed Amelia Fang costume.Max Media Ventures 2023. The publishers cannot accept legal liability for any errors or omissions, nor can they accept Tracey Devine-Tyley, head of licensing and portfolio EMEA, commented: “We understand how important reading is to children as it helps develop their minds and imaginations and we strive to support this through any of the licences we hold which celebrate reading. And when the King’s spoiled son Tangine captures Squashy, Amelia and her friends must escape the party to plan a daring rescue! In their race against time, they begin to realise things in Nocturnia may not be quite what they seem … Rubies has announced another addition to its expanding licensed portfolio with quirky gothic children’s book character from author and illustrator, Laura Ellen Anderson For our single-horned friends, you can find some glittery, rainbow inspiration from The Ultimate Unicorn Joke Book, and for llamas then look no further than our search-and-find book Where’s the Llama? Mr Gum

Tracey Devine-Tyley, head of Licensing & Portfolio EMEA, explains: “We understand how important reading is to children; it helps develop their minds and imaginations and we strive to support this through the licences we hold that celebrate reading. Amelia Fang is a fantastic licence for us to acquire. It’s a beloved book series with a strong and growing group of fans consisting of children and parents alike.”The launch party was just fabulous. Held at T he Crypt of St Pancras Parish Church, London which was originally designed and used for coffin burials from 1822, when the Church was opened, to 1854, when the crypts of all London churches were closed to burials. It was the perfect choice of venue. And everyone looked amazing… Prince Tangine especially! Mike O’Connell, COO of Rubies UK: “We actively encourage dress-up as it helps association with literature and breaks down walls by making reading accessible for pure enjoyment, which in turn can open doors of opportunity to all children later in life. We endeavour to spread this love of reading through our costumes, which allow children to become part of the stories they love.”

A report, commissioned by World Book Day, showed how World Book Day welcomes children into the world of books and reading in two ways: by helping them become book owners, many for the first time, and by supporting many other activities and experiences essential for building life-long readers. The survey found that, on World Book Day, children aged 8 to 11 enjoyed dressing up, new books and reading. As well as finding dressing up fun, children’s comments indicated it had benefits for their imagination and could even inspire wider reading. The Amelia Fang book series, (published by Farshore/HarperCollins UK) has sold over 380,000 copies in the UK, and has been translated into 24 languages worldwide. It follows a little vampire with a big heart through adventures in the city of Nocturnia. The Amelia Fang book series, published by Farshore/HarperCollins UK, has sold over 380,000 copies in the UK, and been translated into 24 languages worldwide. The books follow a little vampire with a big heart through her adventures in the city of Nocturnia. Popular among 7-9-year-olds, the seven book series invites readers to enter an imaginative, gothic world brought to life with creative illustrations.Along with her friends Florence the yeti and Grimaldi the reaper, Amelia is about to make some surprising discoveries in the world of Nocturnia... Rubies has teamed up with Novel Entertainment for the promotional activity which offers an exclusive giveaway alongside the Horrid Henry dress-up costume. Amelia Fang the feisty vampire from the Laura Ellen Anderson book series, loves spending time with her best friends a reaper and a yeti, her pet pumpkin Squashy, and embarking on daring missions!