The ‘paw-some’ Christmas advert will hit screens from 4th November 2022, on ITV during Coronation Street – however it won’t be the first we’ve seen of our furry friend. Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country on TV, in newspapers, and on social media, as the star of this year’s show has been teased ahead of its ‘paw-fficial’ premiere.

Lidl Bear’s story begins when a dad accidentally shrinks his Lidl jumper in the wash, and his young daughter has the ingenious idea of putting it on her teddy bear.Eagle eyed viewers would have been able to spot the jumper with its new design featuring the brand’s iconic dark blue and bold, yellow stripes made up of small prints of the iconic Lidl logo. It said customers were “clearly feeling generous” over the period as families were able to get together this year, with more than eight million Christmas cards and a million rolls of wrapping paper sold. Lidl has revealed this year’s iconic Christmas jumper design with a nod to one of the nation’s favourite festive movies as it also teases its Christmas campaign for this year. To facilitate the rental of Lidl’s limited-edition jumpers made from upcycled textiles, the supermarket has partnered with By Rotation, a peer-to-peer rental app akin to Airbnb but for designer fashion, which is championed by figures such as Dame Helen Mirren, Chrissy Rutherford and Abisola Omole.

Christmas jumpers – resplendent in their slew of tinsel, reindeer, sparkles and tassels – became popular in the UK during the 1980s when television presenters including Gyles Brandreth wore them on festive shows.Peter de Roos, Chief Commercial Officer at Lidl GB, says of the campaign:“Instead of selling Lidl Bear, we’re asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas. From Kevin to Percy and everything inbetween, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas.” This Christmas, Lidl has rolled out the red carpet to celebrate two returning festive favourites – its iconic Lidl Branded Christmas Jumper and sell-out Deluxe Pigs in Blanket Pizza – by parodying two of the most popular Christmas movie moments. The festive favourite was 2021’s fastest-selling item from the retailer’s famous middle aisles, with one jumper selling every two seconds on the day of its in-store release The news follows the discounter revealing the busiest times for shoppers to visit stores over Christmas, as well as its shop opening times during the period. The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.