Since the 2001 launch of Bratz, sales of the Mattel, Inc.-staple Barbie fashion dolls began to decline. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [18] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz. [19] In April 2005, MGA Entertainment filed a lawsuit against Mattel, claiming that the " My Scene" line of Barbie dolls had copied the doe-eyed look of Bratz dolls. [20] It added the word "only" to the toy line's slogan "The only girls with a passion for fashion" by attempting to isolate their dolls from Mattel's as many casual consumers confused the difference of two brands. On January 24, 2011, MGA hired Morgan Mendieta to create a teaser for an upcoming Bratz reality series. He leaked a rough cut of the teaser on his blog. [ citation needed] The show, titled Bratz Makin' the Band, is an online talent competition reality show, in which Bratz fans will form bands and compete via the Bratz YouTube channel. The last five bands will be flown to Hollywood, California, where they will be followed and interviewed by reporters. The winners will receive all prizes, including electric guitars. The leaked teaser also confirmed the release of a Bratz DVD due out in Fall 2011, also titled Bratz Makin' The Band. Are kids exposed to sex too soon?". World Today. BBC News. 21 February 2007 . Retrieved 12 September 2014.

November 13: The Bratz Series 1 budget dolls are found at Ross in the United States and Toymate in Australia. Likes: Layering different prints, mixing my own nail polish colors or concocting a new perfume formula, imagining new outfits for my girls to wear, keeping up with my favorite fashion blogs, making my friends laugh ’til they’re rolling on the floor!June 20: Boxed pictures of Series 3 Dana and Felicia are posted to AndysToyChest.com, an independent toy retailer. Animoca Brands Partners with MGA Entertainment to Develop Bratz Games and NFT". Animoca Brands. 17 December 2020 . Retrieved 17 January 2022. The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with its rival Mattel over the rights to its design, which ended in 2011 with MGA as the victors. [2] Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets. [3] BRATZ FORECAST FOR 2023! Theorizing ‘N’ Accessorizing About Upcoming Bratz Dolls, Leaks, and Future! There are no details or description for this collection yet, nor has a designer been revealed. Each listing is titled “TBD” meaning “to be determined”. All that is known is that the dolls will come with two outfits, two pairs of shoes, accessories, and a dress form with stand.

Lookin’ for videos about Bratz news and upcoming dolls, plus unboxing and review videos? Here are some recs: This is a follow-up to Mini Bratz x Kylie Jenner Series 1. The second series will feature 6 more mini Kylie dolls, another velvet rope, a telephone booth, a motorcycle, a purple-themed Retro-Swing Chair, a television, and vanity playset. The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. [ citation needed] March 25: Bratz releases their animated music video for their Mowalola collaboration set to Miss N0vember’s “Lagos Bratz Doll”. My Perfect Day Would be: Getting a mani and pedi with my girls, seeing a cool foreign movie at the independent theater, then grabbing dinner at my fave sushi spotChang, Andrea (18 January 2011). "Mattel, MGA renew fight over Bratz dolls in court". Los Angeles Times . Retrieved 2 November 2014. Bratz Kidz: Slumber Party". Nintendo. Archived from the original on 7 February 2019 . Retrieved 5 February 2019. Jade seriously has a passion for over the top fashion and breaking all the fashion rules, making her own path and doing what she wants. Jade's style can be described like alt fashion; divergent but also stylish.