Currently, Parle-G is actively using the mascot on digital media as it runs high on nostalgia. Speaking about the present advertising strategies adopted by the brand, he explained that there were two ways they went by. The latest campaign of Parle-G, ‘Genius Wahi Jo Auron Ki Khushi Me Paaye Apni Khushi,’ highlighted the joy of finding one’s happiness in others’ happiness. So, the brand roped in kids who gave away the message. Secondly, they did not want to actively use the mascot lest it become preachy. Also, they wanted to avoid fiddling around with it. Today in my blog I am sharing about a companion who has been with me throughout my life journey. He has with me all the time whenever I needed him. The name of my companion is PARLE G the biscuit I used to dip in hot tea and eat in my childhood days. However, in 1947, a severe shortage of wheat (India was left with only 63% of its wheat cultivation area after Partition) immediately after Independence meant that the production of Parle Gluco biscuits had to stop for a while. In an ad saluting Indians who had sacrificed their lives for the freedom of their motherland, Parle urged its consumers to make do with barley biscuits till wheat supplies were restored to normal.

Parle-G: The Biscuit in Every Indian Home | TASTE

Regional players – There are many regional competitors for Parle G which affects the brand in regional markets. Opportunities in the SWOT analysis of Parle G The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G is a production of the Parle Products part of the company. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. The headquarters were set up in a neighborhood called 'Vile Parle.' This was located in the Western part of Mumbai.Parle’s first product was an orange candy that was soon followed by other confectioneries and toffees. However, it was only 10 years later that it began its biscuit making operations. Even as the bugle for World War II was sounded in 1939, the company baked its first biscuit.

Parle-G 799g (Pack of 2) – Original Glucose Biscuits

For almost 30 years, the brand had to deal with the antics of the look-a-like products. The other reason why Parle Products never changed Parle-G’s mascot was also that in most parts of the country, the literacy rate was low. And consumers recognised Parle-G because of the baby. Here also, the mascot was not spared from replication. “If any person imitated the mascot, the consumers would be able to easily make out the difference between the two illustrations and tell which one was the original product. This eased the issue to some extent,” added Shah. Parle g owners are more than just wise. In the year 1998, Parle chose their brand ambassador to be the popular kid’s favourite superhero, Shaktimaan. They further added that no Bollywood star could fit the brands positioning as Shaktimaan, an Indian superhero from the Telly World. During the 90s Shaktimaan gained a lot of popularity from the kids. Parle g made Shaktimaan, it’s a brand ambassador, because for this reason. Kid’s favourite superhero could be the best market sale. In Parle-G’s, first Tv advertisement created by Everest, A burly Dadaji and his grandkids sing in the chorus — ‘Swaad bhare, Shakti bhare, Parle-G’ in the year 1982. Contribution of Parle-G Parle Agro (1960s), led by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan). The company is run by his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy).How : From sugarcane the juice is extracted, it is then heated, filtered and purified. The purified juice is crystallized to produce sugar. Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p.22. ISBN 978-0-8020-7997-8. Parle-G is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world. [1] [2] [3] History [ edit ] The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa. Parle-G TV Commercial- 1980s Parle-G - Logo and Meaning Parle-G Logo If you like sipping Piña Coladas on a beach while listening to the soothing sound of waves, you're in for a surprise with this treat. Recipe here. Recipe for Parle G Milkshake

Parle G kid looks now? - Times of India Is this how the famous Parle G kid looks now? - Times of India

Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". [5]How : Artificial flavouring substances have chemical structure which does not resemble the chemical structure of any ‘Natural flavours’ that exist in nature and is completely made in industry. Parle-G is a small, rectangular flat-baked sweet biscuit, manufactured and marketed by Parle Foods. It is filled with the goodness of milk and wheat, and the G apparently stands for Glucose and Genius since it is a source of strength for body and mind.

Everything about Parle G | Review | Crunchy Talk Everything about Parle G | Review | Crunchy Talk

Make in India– Parle G is the First domestic brand to cross rs 5000 crore in retail sales. This further boosts the Make in India initiative for the domestic country. The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family, with a majority of it owned by Parle Agro products. [8] The separation was only that Jayantilal separated himself from his four older brothers. The reason was mainly because Jayantilal had a lifestyle different from his four older brothers. The four older brothers got the biscuits business as their share, and even to this day, they are all together with no further separation. Jayantilal took the beverages section as his share. This section was further divided between his two sons. The three companies today are as follows: Parle-G: The journey of a biscuit for masses". The Economic Times. Archived from the original on 2022-05-31 . Retrieved 2022-05-31. Rising Income– Because of the rising income, Parle G becomes outdated when someone can afford other biscuits. This is a threat to the brand in the long term. Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times.

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Use distribution for more mass products – Parle G can use its distribution potential for other products which also attract the customers. Distribution is an asset for Parle G and it should use this asset to maximum advantage. Exports– Parle G is Exported to SAARC countries & to US, UK and Europe as well as to parts of Africa. Thus the export segment of the brand is very strong too.