Although we would usually recommend a trained professional to use Color Fresh, we understand that in these current times, this isn’t possible. We also know the perils of box dyes and the temptation to ignore stylist advice when your roots and greys are just screaming at you. That’s why we much rather provide you with the tools and guidance to help you extend the life of hair colour whilst you #stayathome. With video conference calls at an all-time high, there probably aren’t that many hats you can get away with wearing indoors to cover those pesky roots anyway. Your client’s hair doesn’t need any more stress; what it needs is TLC. That’s why we recommend adding the WellaPlex No1 Bond Maker into your corrective formulas. You’ll already find it built into the BlondorPlex hair lightening, but it can also be added to toners to reinforce each strand’s internal bonds. Complete the process by rinsing with the WellaPlex No2 Bond Stabilizer once the colour has developed. 7. Recommend Post-Colour Care WATER/EAU, PROPYLENE GLYCOL, COCAMIDOPROPYL BETAINE, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, PEG-40 HYDROGENATED CASTOR OIL, METHYLPARABEN, POTASSIUM PHOSPHATE, FRAGRANCE/PARFUM, POLYQUATERNIUM-16, POLYSORBATE 20, Clever colour placement and the careful creation of (permanent) colour is most likely what you have grown accustom to as a salon guest. All of which you won’t be able to achieve with a box dye at home or even with Wella’s Color Fresh. So if you’re looking for a long-lasting colour, that looks professional and insta-worthy… your trips to the salon aren’t over just yet.

First up, it’s important to understand that Wella’s Color Fresh is a professional colour product and known for its use in salons too. So you can rest assured that it is 100% stylist recommended. The difference between an off-the-shelf box dye and a professional salon hair colour lies in its makeup. Our colour experts explained that Wella’s Color Fresh contains specially designed colour enhancing qualities. The acidic pH formula in Color Fresh is ammonia-free and holds a conditioning vitamin complex. So not only will it help enhance your colour, but it’ll also add a natural looking shine to your chosen shade. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS.

Color Fresh works to blend greys by upto 30%. Remember, it is a semi-permanent colour – which means it doesn’t provide ‘full coverage’ as you’re used to in salon. But to be honest, in most instances this will be more than enough to see you through until we reopen our salons. Not forgetting that you can always buy more if you run out… CAN I USE WELLA COLOR FRESH INSTEAD OF VISITING A SALON? Box dyes differ in that their ‘one-size-fits-all’ formula results in a single tone colour. This can make hair colour look flat and dare we say it… dull. If you’d like to know more about the science behind salon professional colour vs. box dyes, read our article: ‘Let us prove there’s no colour like a salon colour’. Every client who gets their blonde from a bottle will experience some level of regrowth, and there are times when the mid-lengths and ends will need a professional retouch, too. However, where possible, you should focus your hair lightener on the root area only, so you’re not lifting fragile ends every time your client visits the salon. 1. Choose a Colour to Cover Roots Although our online shop will include a few more shades than listed below, we thought it would be helpful to spotlight some favourites.

Metallic manes are going strong for summer. It all started with rose gold hair, which has been serving up pink-hued, high-gloss hairspiration for months now. Now, silver hair colour is rising to the fore as a cool-toned take on the trend, and it’s set to rival the popularity of even this year’s big Insta-favorite, ice blonde hair. How it works: If you’re achieving temporary hair colour with a colour-depositing conditioner, your treatment is applied to clean, damp hair and left to develop before you rinse thoroughly. The pigments will enhance the hair surface, and gradually fade with every wash. Top up any time to boost vibrancy. How it works: Like permanent shades, demi-permanent hair colours are able to open the hair cuticle. However, they don’t go as deep; instead, they enter the first layer for a high-shine colour change. Your colourist may apply a demi-permanent hue directly to your hair, or over the top of pre-lightened sections to personalize the finished look. So, if you're wondering 'what color should I dye my hair?' or 'how do I know what color suits me?' you can find out with our color chart guide. Consider this your chance to demystify the salon experience, and your opportunity to 'try on' a hair color before you fully commit. Colorists, read on to brush up on the skills you’ve already expertly honed.Disguising greys as you go? For up to 100% grey coverage, use Koleston Perfect’s portfolio of Pure Naturals colours when touching up the root area. Add ⅓ Pure Naturals to the target colour on hair that’s 30-50% grey, and ½ of a Pure Naturals shade for hair that's 50-100% grey. 2. Start Where You Want the Highest Lift What type of coverage do they want? Find out if they’re hoping for a soft blend or more opaque coverage. This is key before mixing up a formula, as it’s essential you choose the right colour product. Try: Your favorite Blondor product for highlights, Blondor Freelights for balayage or Color Touch to create lowlights. While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour Please. Don’t. Use. Box Dyes. We plead with you! Here’s another gentle plug for our article that talks all about why salon colour is superior. When deciding what to offer our salon guests for an at home hair colour solution – we knew that retaining salon-quality was a must. Choosing Color Fresh for our salon guests at home was a no brainer. It’s safe to use, washes out in 10 shampoos and is compatible with Wella hair colour that may already exist in the hair. That’s why our stylists refer to Wella’s Color Fresh as a Semi-Permanent Professional Hair Colour, rather than a box dye – the difference between the two as we have detailed, is vast.

Now, you know what ‘colour chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History While we can’t lift the lid on every secret your stylist has up their sleeve, we’re giving you a little more insight into how the Wella hair color charts are used. What it is: While it’s not quite a hair colour, bleach still belongs on this list for its shade-shifting powers. Also known as hair lightener, it’s used for all-over lifting, highlights, ombre hair and a classic balayage to – you guessed it – make your hair lighter. We’ve carefully designed Shinefinity to maintain an optimal acidic level no lower than pH 6.5, as we know when the pH of the colour is lower, it can lead to unpredictable colour results – especially on highly porous hair. The glaze starts off mildly alkaline, so that the cuticles can swell and open slightly to let the colour in, before dropping to an acidic range that ensures zero lift and zero damage. 3. It’s Suitable for All Base Colours Start the process by selecting a root colour. Ask your client if they want a perfect match, a soft, subtle smudge or gray coverage. Then, mix up their formula accordingly. If it’s an identical match they crave, use Wella’s depth chart to figure out what level their natural hair is, as well as the already-lightened ends. This will help you figure whether you need to lighten roots – and by how many levels – so you know which product to reach for.How it works: Demi-permanent and semi-permanent hair colours are far more different than their similar names imply. While demi-permanent pigments enter the first layer of the hair shaft, semi-permanent colours deposit pigment onto the surface of your hair strands.

Dying your hair is no easy task, which is why we wrote this guide to help you decide if Color Fresh is right for you. Thankfully, if you do choose Color Fresh, the development time ranges from only 5 – 20 minutes, so you could even apply it during your #WFH lunch break! It’s easy to see why, too. Silver hair is a) statement-making, b) ultra-shiny and c) the coolest way to embrace grey roots - if they’re starting to come through, that is. Gone are the days when “silver fox” was only used to describe salt ‘n’ pepper-haired men. Now, the likes of Kim Kardashian and Dascha Polanco are showing us why it’s good to go silver-grey. If, however, you’re looking to simply brighten up your blonde, or eliminate a little brassiness – you may decide that Wella Color Fresh is not for you. Get ready for a lot of ‘zeros’. Shinefinity glazes hair with a zero damage, zero lift, zero ammonia, zero silicone and zero drying alcohols formula that’s kind and gentle. This means you can use it on all hair types, no matter if your client’s hair is fine and fragile or coarse and dry. It’s great news for those who crave colour, but fear split ends and breakage. 2. It Features Balanced pH Technology The best demi-permanent hair colour: Color Touch is your go-to for a demi-permanent tint. Not only does it give you up to 70% grey coverage with Color Touch Plus, but it also offers virtually invisible root regrowth. The finish is high on shine and low on commitment, while the shade palette is huge. You’ll find everything from bold blue hair to strawberry blonde is made possible.Shampoo and towel dry the hair. Wearing suitable gloves apply colour directly from the bottle. Apply colour evenly to the hair, working through lengths and ends to ensure even distribution. Comb through. After development, emulsify with warm water then rinse the hair thoroughly. It is not usually necessary to shampoo the hair again. Style as usual. Warnings Choose a technique that works for you and your client. You can apply the glaze from root to tip, sweep it on in balayage strokes, or go for highlighted ribbons. Don’t be afraid to get creative. You could even mix up and apply a root shadow for added depth. 4. Allow it to Develop The best temporary hair colour: The Color Fresh Mask is a conditioner and colour enhancer in one, spanning 13 show-stopping shades, from soft naturals to bold brights to delicate pastels. In 10 minutes, it refreshes your professional salon colour with a boost of sheer pigment. You can also use it to neutralize brassy hair – simply reach for the Lilac Frost or Pearl Blonde bottles. If you’ve tried Wella Professionals’ colour portfolio – from demi-permanent to permanent colour – you’ll know how glossy, rich and lustrous the finish can be. The Color Fresh Mask gives a similar effect, helping to maintain or transform your salon hue with megawatt shine and a dose of temporary pigment. 2. It Fades True to Tone