It’s four decades since Axe launched in a male grooming market that looked very different from the one we know today. Bottled in an all yellow bottle and used the famous Axe beach advertisement. Comes with a simply irresitable warning on the bottle.

a b Amado, Armando Alexandre (20 March 2010). "Axé music: mitos, verdades e world music" (PDF). Universidade Federal da Bahia . Retrieved 10 October 2016. This was the first "new" variant that Axe launched and started a strategy of a yearly new variants. [ citation needed]. Discontinued Axe's list of yearly body-spray variants is as follows. Limited edition or short-lived variants are listed in a following table below and others. Limited edition variant released to cover the "Phoenix Legends" Dance Event in Ibiza, Spain in 2000. Individuality is the new sexy and attraction is connection, not conquest. Axe believes that a man’s individuality is what makes him attractive and we’re going to celebrate and promote that notion wherever we go with more freedom, less rules and a world of possibilities. Stand to Win With AxeA chocolate-smelling fragrance; advertising implies that because women like chocolate, they will find men who smell of chocolate irresistible. Exclusively available in Boots stores in the United Kingdom. The shower gel is a re-released version of Transform

Now, in 2023, Axe is redefining the world of luxury scents with the release of its Fine Fragrance collection across the US and Europe. Axe Atlantis / Lynx Atlantis by Axe / Lynx". Basenotes.net. 13 June 2009 . Retrieved 27 January 2010.One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2007.