Italian Co-Founder Enrico Sabatini will lead the tour across India. He will meet with guests and show them the first gin that combines Tuscan botanicals and herbs with traditional London Dry Gin distilling methods in a stunning bottle that looks like the Tuscan landscape. From Tuesday, March 14, 2023, to Saturday, March 18, 2023, in Mumbai, Delhi, and Bangalore, Sabatini’s very own Co-Founder Enrico Sabatini and Mattia Lotti, Sabatini’s Global brand Ambassador, will take you through a gin-filled week filled with refreshing guest shifts and masterclasses to be-GIN summer on the right note. All about Sabatini Gin tour and more: Sabatini Gin Lavender, sage, fennel, thyme – these flavours and scents suffused the summer weeks brothers Enrico and Niccoló, along with their uncle Filippo, spent in their family’s Tuscan villa. Surrounded by olive terraces and gardens bursting with herbs, it was hard for the trio not to fall in love with the bright aromas of their happy family home, especially since their day-to-day lives were so far removed from the villa’s easy Italian elegance. Summer is the only time of the year when the family can gather together in Tuscany,” Enrico says, “and the aperitivo at the end of the day, when the countryside is at its most beautiful, has become a ritual.” By launching their gin, the Sabatinis have also become part of a proud Italian tradition: small, family-run businesses founded in Italy that have gone worldwide.

Spectacular anywhere you sip it, the Sabatini Gin in this month's box takes on a whole new dimension when enjoyed in the very garden its botanicals grow. Fortunately for lovers of this ginny masterpiece, you can visit the Sabatinis’ villa to see for yourself the spectacular place where this gin was born. We at Anggel’s Share are thrilled to associate with Sabatini Gin. Our shared commitment to offering gin lovers high-quality handcrafted spirits has made this partnership a natural fit. We’re excited to enhance everyone’s gin experience with Sabatini Gin, and we believe that our collaboration will not only bring a new flavor experience to gin aficionados but also showcase the importance of artisanal craftsmanship in the world of spirits. We look forward to continuing a long and fruitful partnership with Sabatini Gin and can’t wait to introduce gin lovers to the Italian crafts spirits scene” shares Vaishali Shah, Partner at Anggel’s Share.Heat up a griddle or pan. Brush one slice of aubergine on both sides with olive oil and fry in batches, making sure to allow each slice to soften and char slightly. Continue until all aubergine is griddled. It’s the story of the Sabatini family: their lives, loves and losses, told through the bounty of their land. Whatever flavour profile they chose, it was clear that Sabatini Gin had to be a truly Tuscan gin, just as they were a truly Tuscan family. So, they took inspiration from the classic Italian flavours that had made their childhood summers at the villa so magical. This northern Italian region – home of Michelangelo and Leonardo da Vinci, to name just two of the many geniuses who were born and worked here – was the centre of Italian political and artistic life for hundreds of years. But its blessings go deeper, to the very ground, and show themselves in the richly flavoured herbs that blossom on the green hillsides.

Think of Tuscan dishes: they’re very simple,” Niccoló explains. “What makes the difference is the freshness of the ingredients.” Thursday, 16th March 2023, 8 PM onwards: Guest Shift by Mattia Lotti at The Library Bar at The Leela, Chanakyapuri, New Delhi. Niccoló says, “During one of our ‘aperitivi’, while sipping our gin and tonic, we said, ‘Why don’t we do our own gin?’” India is a complex market where the distribution of premium gin from small producers has just started. We need to work using pull strategies to build a strong base with meticulous work to be done in positioning the brand; starting from the top restaurants and bars. After that we will start to work further to build brand equity with target events for the consumer as guest shifts, bartenders take over or branded events. This is a job that will take time but with the help of my distributor, we are sure that we will succeed.”Enrico Sabatini, a man with a passion for gin and an eye for detail, revealed that his strategy for winning over Indian consumers involves a deep understanding of their tastes and preferences. He understands that the Indian market is diverse and complex, with a wide range of tastes and preferences, and as such, he is committed to tailoring the brand’s marketing and messaging to resonate with Indian consumers. After launching their gin, Niccoló, Filippo, Enrico and Ugo converted the villa’s old lemon house – where valuable lemon trees used to be cultivated behind high walls – into a bespoke gin bar. Saturday, 18th March 2023, 7.30 PM onwards: Guest Shift by Mattia Lotti at Daysie – All Day Casual Bar, Bangalore. In the end, the Sabatinis decided on an evocative blend of Tuscan botanicals: coriander, sage, lemon verbena, olive leaves, thyme, orris, wild fennel, juniper and lavender. But, even with the botanicals decided, the Sabatinis had a long way to go. Over the course of a year, they tried a dozen recipes to find the key to their perfectly-balanced Tuscan gin. Keeping the entire family involved was a challenge at times, but the Sabatinis made the effort.

As Ugo Sabatini, elder statesman of the family behind Sabatini Gin, explains: “This is the cradle of the Renaissance, which led to the production of an astounding quality of masterpieces in practically every artistic realm – and this is where the key botanicals of London Dry gin, like juniper, orris and coriander grow.” It was the perfect project. Not only would creating a gin together ensure that Ugo, Enrico, Niccoló and Filippo stayed connected to one another, but it would give them the opportunity to introduce the world to the place that meant so much to them. As Ugo says, “Italy was built on the success of family-run businesses, some of which have gone on to be leading, international brands. Our aspiration is to do the same with Sabatini Gin – to establish it as a leading, premium brand that can connect people around the world with the wonders of Tuscany.”Sabatini Gin is made with home-grown botanicals and distilled in London Dry Style. This combination creates a perfect balance in flavours consisting in a pleasant aroma of fresh herbaceous and lemon scent, with nuances that refer to the Tuscan countryside. For our strategic growth we always begin the distribution in the new market by starting to position our gin in high-end places and 5-star hotels and restaurants, working closely with top bartenders to build brand awareness from the top. Creating an event in collaboration with our International Brand Ambassador also gives us the opportunity to accelerate this process.”