To coincide with the 50th anniversary of Taco Bell, Doritos and Taco Bell partnered to form the Doritos Locos Tacos, introduced on March 8, 2012. The taco is a standard Crunchy Taco. The taco comes either as a Doritos Locos Taco Supreme (ground beef, lettuce, diced tomatoes, shredded cheese, and sour cream), or a Regular Doritos Locos Taco (ground beef, lettuce, and shredded cheese), but the taco shell is made out of Nacho Cheese Doritos. [55] From 1978 to 1997, both Taco Bell and Doritos were under the same corporate umbrella within PepsiCo until PepsiCo spun off its restaurant business into what would eventually become what is now Yum! Brands. Highfield, Roger (March 7, 2008). "UK astronomers to broadcast adverts to aliens". Telegraph. London. Archived from the original on October 19, 2008 . Retrieved July 15, 2009. One Dorito In This Handful Could Melt Your Face". adage.com. April 27, 2015. Archived from the original on May 1, 2015 . Retrieved May 4, 2015. Endangered and Extinct: Taco flavored Doritos". Chowhound.chow.com. September 13, 2000. Archived from the original on August 15, 2012 . Retrieved October 22, 2012. Pannell, Ni'kesia (April 6, 2021). "Doritos Roulette Is Returning So You Never Know When You Might Get A Spicy Chip". Delsih.com. Archived from the original on May 30, 2022 . Retrieved April 24, 2022.

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Doritos were released nationwide in 1966, the first tortilla chip to be launched nationally in the United States. [8] Most cheese lovers with love new chips". Deseret News. November 7, 1995. Archived from the original on March 19, 2022 . Retrieved November 20, 2013. In the United States, Frito-Lay eliminated trans fat from all Doritos varieties in 2002. The same year, the Doritos brand began complying with U.S. Food and Drug Administration labeling regulations, four years before the regulations became mandatory. [10]Grady v. Frito-Lay" (PDF). Archived (PDF) from the original on December 8, 2021 . Retrieved September 28, 2020. Boyer, Lauren (September 17, 2015). "Doritos Introduces Rainbow Doritos". Archived from the original on March 19, 2022 . Retrieved August 26, 2017. In 2008, Doritos were promoted by an "out-of-this-world" advertising campaign, literally beaming a 30-second advertisement for Doritos brand tortilla chips into a planetary system 42 light years away. The project was in collaboration with EISCAT Space Center in Svalbard, Norway. The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards 47 Ursae Majoris, a distant star within the Ursa Major constellation that is orbited by planets which may harbor life. [49]

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In January 2017, Doritos entered the Indonesian market. Flavors of Doritos marketed in Indonesia include Nacho Cheese, Barbecue and Roasted Corn, both of which are distributed by Indofood. [61] It was initially imported from Saudi Arabia. As of late 2017, it is currently produced locally by Indofood Fritolay Makmur (currently Indofood Fortuna Makmur) at its factory in Tangerang, Indonesia. In September 2021, the brand of Doritos in Indonesia was renamed to Maxicorn because the license agreement between Indofood Fritolay Makmur and PepsiCo has ended. [62] Doritos 3D In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972. [4] [5] Now, the chips are available in a wide variety of flavors, differing regionally. Doritos was the main sponsor of Wolverhampton Wanderers for the 2002/03 and 2003/04 seasons, the latter of which was spent in the Premier League. Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage." [50] The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report. He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. After the campaign flopped, Colbert joked that his "body will stop producing bright orange waste." [51] In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries. [52]Doritos Resmi Beredar di Indonesia, Ketahui Tempat Anda Bisa Beli". January 12, 2017. Archived from the original on April 25, 2017 . Retrieved April 24, 2017. Smith, Andrew F. (2006). Encyclopedia of Junk Food and Fast Food. Greenwood Publishing Group. ISBN 978-0-313-33527-3. In 1998, Doritos cast former Miss USA Ali Landry in a new Super Bowl Commercial. In the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter. The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract. [40] a b "PepsiCo's History Timeline". Archived from the original on July 4, 2007 . Retrieved July 2, 2007.

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Elliott, Stuart (February 6, 2007). "Thanks to the Web, the Scorekeeping on the Super Bowl has just begun". New York Times. Archived from the original on May 30, 2013 . Retrieved November 12, 2008. For the Super Bowl XLIV Doritos aired the "House Rules" commercial, as a "Crash the Super Bowl" finalist. It was ranked by ADBOWL as the second best ad of the year. History". A History of Doritos (a history project). Archived from the original on June 3, 2021 . Retrieved May 30, 2021. Brown, Davis (February 8, 2010). "Doritos wants chip-namers to go viral". Marketer News. Archived from the original on June 27, 2010 . Retrieved February 23, 2010.Doritos Super Bowl XLIII Commercial: Free Doritos!". YouTube. January 27, 2009. Archived from the original on February 13, 2012 . Retrieved July 15, 2009. Doritos Roulette: School warns parents not to give children crisps after pupil left struggling to breathe". The Independent (UK). July 16, 2015. Archived from the original on July 19, 2015 . Retrieved July 17, 2015. Wooba.com – Doritos Rollitos Review". wooba.com. Archived from the original on January 16, 2013 . Retrieved November 1, 2012.