Through the decades we’ve continuously challenged the norm and striven to break the boundaries in shoe technology – from our pioneering arch supports at the beginning of the 20th century to the first ever ripple-soled running shoe in the ‘60s.

One notable collaboration was with the Japanese fashion label, Comme des Garçons which resulted in the release of the New Balance 550 Comme Des Garcons Homme Black. Each pair is engineered to bring your feet into neutral alignment for a more comfortable and efficient stride. From sneakerheads to casual wearers, New Balance trainers have rapidly become a shoe rotation staple, and for good reason.

With the perfect blend of comfort and sporty style, New Balance shoes provide an option for everyone. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

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Choose your favourite profile from the classic New Balance 574 and New Balance 373 to the retro-inspired New Balance 997 and New Balance 327. The New Balance outlet fuses function with fashion, from athleisure to workout wear – for all styles, training sessions and levels of intensity. A distinct characteristic of New Balance 550 sneakers is the leather and suede upper, which is designed to provide durability, and the New Balance branding on the side, which usually features a large “N.