New ad to Compare The Market's meerkat family". Express.co.uk. 20 December 2013 . Retrieved 13 July 2023. Since the launch of Meerkat Movies, only Aleksandr and Sergei regularly appeared in the main television advertisements, though the Meerkovo characters continued to feature in the Coronation Street sponsorship bumpers after 2018. [ citation needed]

Sweny, Mark (28 February 2022). "Comparethemarket pulls meerkat ads from TV news after Ukraine invasion". The Guardian . Retrieved 28 February 2022. Since the launch the comparethemeerkat campaign, several other companies have adopted marketing campaigns featuring anthropomorphic animal mascots, often citing the campaign's success as inspiration. This includes Thames Water's Otis The Otter, [19] and First Direct's Skint Skunk. [20] Criticism [ edit ]a b "Unveiled: Author who ghostwrote a meerkat's memoir". The Independent. 30 October 2010 . Retrieved 17 May 2023. The TV spots, and the characters, were directed by Darren Walsh. Walsh has directed all of the meerkat television and cinema commercials to date, and has won several awards for the work. In the adverts, Orlov is voiced by Simon Greenall. [5] In 2010, Compare the Meerkat began expanding on Aleksandr Orlov with the Orlov Family Trilogy, which gave a origin story for Compare The Meerkat and the man behind it. A Book, known as 'A Simples Life' was released alongside the campaign.. [1] [2] Soskin, David (1 November 2010). Net Profit: How to Succeed in Digital Business. John Wiley & Sons. ISBN 978-0470660812. In February 2022 the company withdrew adverts from being shown during news broadcasts following the start of the Russian invasion of Ukraine stating that it had reviewed its media plan and wanted to avoid the adverts appearing near news on the invasion to ensure that the company was being sensitive to the current situation. [12] However, they still air rarely sometimes on news broadcasts, and they still air regularly outside of news broadcasts.

In 2014, Aleksandr and Sergei featured on the Neighbourhood Watch logo to mark the charity's 50th anniversary. [10] Jones, Peter (22 August 2009). "Meerkat forces? Not good enough - Peter Jones"– via www.theguardian.com. Item: 126183713469 Vassily Meerkat - Yakov's Toy Shop (Compare the Market) With Certificate, Mint. Introducing the adorable Vassily Meerkat from Yakov's Toy Shop, brought to you by Compare the Market. This lovable collectable comes with a certificate and is in mint condition. Perfect for any fan of the Compare the Market meerkat family, this is a must-have item for your collection. With its attention to detail and high-quality craftsmanship, this Vassily Meerkat is sure to bring a smile to your face. Add it to your collection today. Mint condition. Introducing the adorable Vassily Meerkat from Yakov's Toy Shop, brought to you by Compare the Market. This lovable collectable comes with a certificate and is in mint condition. Perfect for any fan of the Compare the Market meerkat family, this is a must-have item for your collection. With its attention to detail and high-quality craftsmanship, this Vassily Meerkat is sure to bring a smile to your face. Add it to your collection today. Mint condition. In December 2022 when Oleg & Ayana died out, an advert shows Aleksandr & Sergei at an airport to collect Aleksandr’s Australian nephew, Carl, who turns out to be a wombat. A new slogan, "Don't Wombat it, Meerkat it.", debuted along with this advert, with subsequent adverts showing Sergei suffering from various mishaps as a result of Carl's bumbling.

In July 2019, in an advert for Meerkat Meals and Meerkat Movies, Aleksandr and Sergei are in San Francisco where they reunite with Oleg, who along with his friend Ayana, travelled from Africa to look for them after several bulldozers destroyed their home. Compare the Market is a trading name of Compare The Market Limited. Registered in England No. 10636682. Registered Office: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Compare The Market Limited is authorised and regulated by the Financial Conduct Authority for insurance distribution (Firm Reference Number: 778488). Energy and Digital products are not regulated by the FCA. Houston, Amy (2 February 2023). "Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy". TheDrum.com . Retrieved 4 November 2023. How Passion created Aleks the billionaire meerkat". Digitalartsonline.co.uk. Archived from the original on 25 June 2009 . Retrieved 1 August 2009.

To celebrate the 40th anniversary of Star Wars in April 2017, another two new meerkat toys were released featuring Aleksandr in a Luke Skywalker outfit, Sergei in an Obi-Wan Kenobi outfit. From the movie Beauty and the Beast meerkats Oleg as the Beast and Ayana as Belle appeared on the shelves. In the Christmas of 2017 and early 2018, an advert featured Oleg in an BB-8 outfit. All toys were not released again after May 2018, although a toy with Oleg in pyjamas was released in September 2020 based on an advert where Oleg and Ayana won’t go to sleep. Meerkovo is an online meerkat village you are able to explore. Visitors can take a look inside Aleksandr's Mansion, The Care Home for retired meerkats, the Meerkovo School, Yakov's Toy Shop and the local pub; the Queasy Mongoose, and interact with some the meerkats and objects. Campbell, Tina (25 December 2014). "Compare The Meerkat: And the character leaving the ad series is..." Metro . Retrieved 13 July 2023. Monkey, another popular anthropomorphic animal used in British advertising on products such as PG Tips and ITV Digital since 2001.Meerkats Aleksandr and Sergei Join Neighbourhood Watch". Good News Shared. 30 July 2014 . Retrieved 1 November 2019. In addition to the seven main characters, there have been limited releases of the school teacher Maiya in a spy outfit, and baby Oleg in a safari outfit. [24] [25]