shift from consumption to participation (music used to be sold as sheet music for consumers to play before recorded music came along) If you could solve one problem right now, what would it be? Maybe you can use design thinking to solve this problem, right now?

Change by Design | Architecture Sans Frontieres UK Change by Design | Architecture Sans Frontieres UK

First, we now live in what Joseph Pine and James Gilmore christened an “experience economy” in which people shift from passive consumption to active participation. Second, the best experiences are not scripted at corporate headquarters but delivered on the spot by service providers. And third, implementation is everything. An experience must be as finely crafted and precision-engineered as any other product. but concentrating on center of bell curve only confirms what we already know vs new learnings or surprises. Need to head to the edges and find "extreme" usersOne of the winning concepts was "What's for dinner!? The last class of the day," submitted by Chris Waugh. For the last lesson of a school day, kids cook a healthy dinner to bring home to their families, in doing so they learn how to cook fresh nutritious food. Parents don't have to stress about dinner plans, and teachers have a hands-on teaching activity at the end of the school day, when many students' attention spans are shorter. Brunel had a remarkable talent for balancing technical, commercial, and human considerations. He wasn't just an engineer but the earliest example of a design thinker. By integrating what's desirable from a human-centric viewpoint, with what's technologically feasible and economically viable, design thinkers such as Brunel have been able to create the products we enjoy today. More importantly, this thinking helps to solve future problems. Design Thinking Is How We "Keep With the Change" According to Brown, ‘The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses.’ In reality, our final ideas are often radically different from the original ones. Most innovations are the result of a process that involves constant re-evaluations, self-reflexivity, and modifications.

Change by Design : How Design Thinking Transforms Change by Design : How Design Thinking Transforms

data and facts never speak for themselves: designer is master storyteller whose skill is measured by ability to craft compelling, consistent, believable narrative.Prototyping speeds up the innovation process. From a mechanical viewpoint, prototyping is how we get to test if it'll work or break. From a consumer front, we get to test its attractiveness and if people actually want it. At the core of design thinking is its focus on understanding people. However, corporate workshops often sprint through design-thinking exercises, with participants just imagining themselves walking in the shoes of customers. While this is not the same as conducting real user research, it is at least a useful exercise to help reframe the perceptions of product teams.

Change by Design: How Design Thinking Transforms Change by Design: How Design Thinking Transforms

ex: designing interaction is designing verbs, not nouns -- allow a story to unfold over time. Use narrative techniques like storyboard and scenarios with user at the center Western: take inputs, analyze, converge upon single answer. Group think converges toward single outcome. Practical way to decide between existing alternatives. NOT good at probing future and creating new possibilities - more like a funnel. Eliminate options & make choices. William Faulkner: "process of good writing is killing off your little darlings" The iO-Flex is a minimally invasive surgical device that allows surgeons to remove just enough bone to take pressure off nerves that pass through the spinal cord, but not so much bone that the spine becomes unstable. Using this device significantly reduces surgery time and improves the accuracy of reconstructive spinal operations. Just eight months after the project began, surgeries using this instrument were being carried out. This timeframe is astonishing given the production rate of many large-scale medical companies.study the "customer journey" (as opposed to assuming how people will behave or change behavior) from beginning of service experience to end. Ex: most of train travel experience does not involve train at all! Each step before/during/after is a chance to create positive interaction!

Change by Design, Revised and Updated - Booktopia Change by Design, Revised and Updated - Booktopia

Innovate fearlessly. Structure safe environments for brainstorming and experimentation, and cultivate a high tolerance for failure. Innovation comes when people do not see their jobs as contingent on not screwing up.It is helping people to articulate the latent needs they may not even know they have, and this is the challenge of design thinkers. How should we approach it? What tools do we have that can lead us from modest incremental changes to the leaps of insight that will redraw the map? In this chapter I’d like to focus upon three mutually reinforcing elements of any successful design program. I’ll call them insight, observation, and empathy. Behavior change: get people to try something new by building on familiar behaviors (ex: "keep the change" program @ BofA) In a business context, designers are often seen as ‘agents of change’. Design shows up in an innovation context or on large-scale transformation programmes where the design team might find itself striving to understand the status quo to devise a new or better solution than the previous.