Being aware of the historical importance of Baduk, or "Go", (Traditional Chinese: 圍棋; Japanese: 囲碁) in China, Nongshim has been sponsoring an annual Baduk Championship, the Nongshim Cup, as part of their marketing strategies since 1999. [16] [17] Marketing in Japan [ edit ]

In Japan, Nongshim has set 10 April as a Shin Ramyun day since 2010. [18] The date was chosen for its similarity in pronunciation with “Hot (Japanese: ホット)” when the Japanese pronunciation of the number 4 in English is combined with the Japanese word for 10. [18] [19]Nongshim USA:: Our Products:: Meal Noodle". www.nongshimusa.com. Archived from the original on 5 June 2016 . Retrieved 8 June 2016. Shin Ramyun is the most popular instant noodle brand to date in South Korea. It is now accounting for one quarter of the Korean instant noodle market. Shin Ramyun is now exported to over 100 countries around the world, [9] and is produced in three countries: the United States, China and South Korea. As of 2015, accumulated sold units of Shin Ramyun in the world reached 28 billion units. [9] Marketing and advertising [ edit ] Marketing in South Korea [ edit ] What’s in a name? Shin is derived from the Chinese character 辛 which means spicy. The name of the founder of Nongshim’s last name is Shin as well. Timeline After Shin Ramyun was introduced, Nongshim's market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%). [4] With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea.

Shin Ramyun was introduced in October 1986 by Nongshim. The Nongshim R&D team came up with the idea of Sogogijanguk, a cabbage and beef stew, which is one of the most popular traditional South Korean dishes. [3]In China, Nongshim uses a slogan: 사나이라면 매운맛을 먹을 줄 알아야지 (Traditional Chinese: 吃不了辣味非好漢; Translation: (He who cannot handle spice is not a true man). [15] This slogan is from a famous phrase in China “不到長城非好漢 (He who has never been to the Great Wall is not a true man)” by Mao Zedong. [15] Shin Ramyun was introduced in October 1986 by Nongshim. The Nongshim R&D team was inspired by Sogogijanguk, a spicy cabbage and beef stew, which is one of the most popular traditional South Korean dishes. [3]

On 1 January 1991, Nongshim introduced its new corporate identity (CI): Nongshim Seed. [12] The Gumi factory was built in September 1991. Since 1994, Nongshim has used computer-integrated manufacturing for production. Nongshim Co Ltd (004370:Korea SE)". businessweek.wallst.com. Archived from the original on 23 September 2016 . Retrieved 30 May 2016. Nongshim USA:: Our Products". Nongshim. Archived from the original on 24 April 2014 . Retrieved 25 April 2014. Most of its commercials include a famous male celebrity, frequently with his family, who is eating Shin Ramyun at home. These commercials emphasize being family friendly, being Korean, and folksiness. Psy, [12] a South Korean singer who is well known for his song " Gangnam Style," and Park Ji-Sung, [13] a South Korean footballer, also filmed Shin Ramyun commercials.Nongshim Co., Ltd. ( Korean: 농심; Hanja: 農心; RR: Nongsim; lit.Farmer's Mind) is a South Korean multinational food and beverage company headquartered in Seoul, South Korea. Nongshim was founded in 1965 under the name Lotte Food Industrial Company. The name was changed to Nongshim in 1978. [4] On 18 September 1965, Nongshim was established under the name Lotte Food Industrial Company in Seoul, South Korea by Shin Choon-ho, brother of Lotte Corporation founder Shin Kyuk-ho. [9] When Nongshim introduced its first ramyun, Lotte Ramyun, in 1965, there were 7 other companies in the market. [4] [10] fv1news (1 May 2013), 辛ラーメン修正, archived from the original on 17 December 2021 , retrieved 9 June 2016

During the 1990s, Nongshim focused on exporting and expanded their business in the global market. [13] In July 1997, Nongshim began sponsoring the national Baduk Championship: Shin Ramyun Cup Baduk Championship. [14] Nongshim built factories in China in the late 1990s and early 2000s: Shanghai (1996), Qingdao (1998), Shenyang (2000), a second factory at Qingdao (2002), and Yanbian (2015). Originally there was difficulty entering the Chinese market until a male-themed advertising campaign for the very spicy Shin ramyun implied virility from eating such a peppery product. In the U.S, Nongshim built a factory in Los Angeles in 2005. [15] Advertising [ edit ] Definitive Guide Series – Maruchan Ramen Noodle Soup Samyang Buldak * Nongshim Shin Ramyun * Indomie Mi Goreng UPDATE 3/15/2023 – Added Shin Vegan cup UPDATE 3/12/2023 – Added section referring to new Shin Gold and Shin Green US variants. After Shin Ramyun was introduced, Nongshim’s market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%). [4] With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea. a b "[제 2의 주식, 라면]세계가 먹는 바로 그 매운맛, 辛라면 변신하다". news.donga.com. 22 September 2014 . Retrieved 8 June 2016.Herald, The Korea (27 April 2015). "Nongshim launches 'Jjawang' noodles". www.koreaherald.com . Retrieved 23 June 2016. Tom Ford (11 January 2014), 신라면 박지성편 2009, archived from the original on 8 September 2023 , retrieved 8 June 2016