Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

The iPhone 13 mini and iPhone 13 wallpapers match the new colors of the iPhone 13 lineup: red, midnight, starlight, blue, and pink. A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multi-frame image processing. Preset and customised preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. For the first time ever, Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro Max, including the Telephoto camera, and with Smart HDR 4, users can expect improved colour, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting. iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”CUPERTINO, CALIFORNIA Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass. As is tradition for the past several years, Apple are heavily focusing on the camera quality of the new iPhones yet again. With the 2021 lineup, they have updated the camera module with a new and faster f1.5 aperture lens for the main one, which is the biggest sensor they have used so far and this results in the 13 Pro Max being able to capture noticeably more light than the previous models. Furthermore, the telephoto sensor can now optically zoom up to 3 times, which allows the smartphone to capture distant objects and people with higher precision and detail. And finally, the Night Mode has also been enabled for the Telephoto lens. Magnificient Battery Life

Are you looking for something more ordinary? If color isn't your thing or you dislike the Sierra Blue iPhone 13 Pro's pastel looks, consider the Silver iPhone Pro, Gold iPhone Pro, or Alpine Green iPhone Pro. To learn how to transfer data to your new iPhone, see support.apple.com/en-gb/HT201269 (opens in new window).

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AppleCare+ provides unlimited incidents of accidental damage protection. Each incident is subject to a service fee. iPhone 14, iPhone 14 Pro, iPhone 15 and iPhone 15 Pro can detect a serious car crash and call for help. Requires a mobile data connection or Wi‑Fi calling. iPhone 13 Pro and iPhone 13 Pro Max support ProRes video recording in the Camera app at 1080p 30 fps with the 128GB storage option and up to 4K 30 fps with 256GB, 512GB, and 1TB storage options.