The influx of some brands into the Nigerian seasoning food market has made a lot of other brand owners’ stand on their feet while others play second fiddle. Since the launch of Eat for Good, Knorr has seen growth in underlying sales, underlying value and brand power scores. Food seasoning is important because with the right culinary expertise, especially when the right brand of seasoning that makes people salivate is used, the meal becomes something of an experience which the family relishes.

The two major brands in the food seasoning market in Nigeria today are Maggi and Knorr. Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in Nigeria’s food seasoning market. Knorr Cube brand, a product from the stable of Unilever Nigeria Plc, is currently the leading brand in the seasoning market in Nigeria. A Value Fronteira’s Food Seasoning report shows that the market potentials maintains a continuous growth with long list of brands produced locally and abroad competing for market share. KNORR launched its Cook ‘n’ Win promo where winners received different prices like cars, refrigerators, etc. It also launched the ‘Power of Meal Times’ campaign project which was aimed at organizing family picnics as a way of preaching meal-time bonding. Maggi comes from the stable of Nestle Foods. In Nigeria, Maggi has established itself as a household name, with its brand name being used as the generic name for all seasoning cubes. Knorr vs Maggi: VarietiesFerric pyrophosphate, a Knorr ingredient, has been linked to dizziness and weakness when consumed in certain foods. firstly, in a pan heat 1 tsp butter, add 2 clove garlic, ½ tsp chilli flakes, ½ tsp mixed herbs and saute until the spices turn aromatic. Let us take a look at the two major brands in the food seasoning market in Nigeria. One being the Knorr cubes and the other Maggi cubes. Maggi Onion Epice enhances the flavor of onions and other natural spices in dishes. Maggi Star is a versatile product that may be used in stews, soups, and other home-cooked dishes.

However, 60 per cent of respondents admit they are aware and could easily recall Maggi’s marketing communication tools on television, radio, billboards, posters, magazines, internet and directional signs and other below-the-line platforms, as well promotional items, compared to 40 per cent respondents who recall Knorr’s promotional activities. QNo.2 Different promotional tools used and the strategy behind using these tools Promotional tools and strategies:- An Israeli company, based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States. [5] Bouillon cubes [ edit ]Share of the C. H. Knorr AG, issued December 1929 The old logo of Knorr used from 1988 to 2004 The third logo of Knorr used from 2004 to 2019. Still used in the United States. Pull Strategy:-A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers Meanwhile, Vanguard investigation showed from a recent random survey in Lagos, Abuja, some parts of the North, East, and South-South, that Maggi controls about 43 per cent of the market compared to Knorr’s 41 per cent. Over the years, food seasoning has formed a very important aspect of cooking. Even before the introduction of modern food seasonings in cube and powder forms, there have been several local seasonings, such as Iru, Ogiri, and Dawadawa— all of which still feature in most Nigerian cooking pots till today.