The Hisense E7K Pro is a 4K QLED TV with full-array backlighting (which Hisense refers to as ‘DLED’ for some reason) and a quad-core processor. It has excellent peak brightness in SDR and good reflection handling, so glare isn't an issue even in a bright room. Running it side by side with a number of rival screens, though, confirms that it’s actually delivering peak brightness levels only in line with other budget sets, and substantially lower than those pushed out by most mid-range sets.

The U7H gets significantly brighter in HDR and SDR, so highlights pop more with HDR content and the TV overcomes glare better with SDR content in a bright room.

VIDAA U5: An easy, smart and intuitive OS, simply access to rich contents and global applications (YouTube, Netflix and Freeview Play etc. The C3 has a much better picture quality due to its perfect contrast and the ability to display much deeper blacks, so it’s the better choice for a dark room.

One Touch Access – Access Netflix and other services directly from your VIDAA Smart TV, even when the Screen is turned off. Dark scenes appear behind a wash of excessive greyness that’s so severe at times that it can become hard to actually make out what’s going on in the picture. Bring the true cinematic experience home with support for all the latest HDR formats of HDR10+, Dolby Vision™.It flickers at a high flicker frequency in all picture modes, even with motion interpolation enabled. The Hisense U7H and the Sony X90K are similar TVs that perform slightly better than each other in different situations. If you want nightclub bass, then you would have to go with a soundbar, but enough bass for everything normal use. In fact, our main takeaway from playing HDR on the 55A7GQ is that it tends to make black levels even worse. Uniformity in near-black scenes is better, but there are some noticeable uniformity issues and raised blacks, especially on the right side of the screen.