The toothpaste is free from harsh chemicals and contains fluoride, which helps to protect against cavities. Like most people I have tried numerous toothpastes over the years and this one is definitely a stand out product. This is done thanks to the active ingredient baking soda, which breaks down stains and helps to whiten the teeth, while also removing the cause of bad breath.

We know the pharmacy and health and beauty industry inside out, always ensuring we offer the most up-to-date products and treatments. Containing baking soda and peroxide to help remove stains, this fresh, minty toothpaste neutralises acid to protect enamel. Sodium Bicarbonate, PEG-8, Hydrated Silica, Glycerin, Calcium Sulfate, Sodium Lauryl Sulfate, Flavor, Dipotassium Phosphate, Sodium Saccharin, Sodium Carbonate, Sodium Fluoride, PEG/PPG-116/66 Copolymer, Calcium Peroxide, Cocos Nucifera (Coconut) Oil, Calcium Hydroxide, Silica, Calcium Carbonate, Sodium Silicate, Limonene, CI 77891.thankfully I have not experienced the side effects of using this like some other reviewers have, I've been using it for just over a week now and there is a noticeable difference in the whiteness of my teeth, very happy with the results and will continue to use it in the future! It has lasting freshness as baking soda neutralises odour-causing compounds for long-lasting fresh breath protection. Baking Soda toothpaste is more effective in removing plaque from harder to reach areas than non Baking Soda toothpaste. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. About our product information: We do everything we can to ensure that the product information of the products we sell is as accurate as possible.

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I've also been pleasantly surprised that it doesn't have the harsh and lingering grittiness that other whitening toothpastes can have, and has a mild pleasant 'spearmint' type taste, again less harsh compared to my usual brand. Baking soda is our hero ingredient and a completely natural cleaning agent that is gentle on tooth enamel. Our toothpaste is powered by baking soda, a completely natural cleaning agent that is gentle on tooth enamel, ensuring an effective brushing experience.

Unlike other toothpastes Advance White Pro contains Baking Soda that is low abrasive and when combined with professional ingredients further enhances regular whitening capabilities.