Paul Gillow, VP of Fresh and Frozen at Asda, said: “We’re proud that we’re able to give these brilliant small suppliers a platform to help grow their brand and reach more customers, and are excited to be bringing these new and innovative products to our shelves. We’ve been impressed by what we’ve seen so far.” Jamie is a multiple award winner including winning Double Gold Best-in-the-World Vodka at the San Francisco Wine & Spirits Competition in 2010. The launch is supported by a multi-million-pound campaign led by drinks agency YesMore, which is set to support ambitious first-year sales goals and build widespread brand awareness within the UK market within first year of launch.

Dutch Barn Vodka - with Gift Box. Award winning vodka made by Dutch Barn Vodka - with Gift Box. Award winning vodka made by

Customers in nearly 100 stores will be able to get their hands on exciting products and a number of ‘firsts’, as the grocer lists 46 lines from small suppliers across the UK. Our aim for the brand is simple yet profound: we want to make the best vodka in the world by being the best vodka for the world. In everything we do, we look to balance people, profit, and the planet, listening to what consumers are looking for in their choices and responding to them with a product that is not only exceptional in quality, but also has proven sustainability credentials to match”. Working on creating Dutch Barn over the last two years has been very exciting and I’m delighted that everyone can now enjoy this incredible vodka that we have created. Having the challenge of making Dutch Barn as sustainable as possible, whilst achieving the very best vodka possible, was a great adventure.” Dutch Barn is carefully crafted using British apples balanced with a touch of potato spirit, plus water sourced from the ground for a crisp, clean and beautifully smooth vodka. The Distillery – which was certified carbon neutral since day one of production – is in the process of planting 20 acres of apple trees to not only provide the fruit for their award-winning vodka, but also to remove carbon from the atmosphere and create a biodiverse habitat that benefits pollinators, birds, mammals and visitors.The vodka market is a huge opportunity; vodka is the #1 spirit in the on-trade, where spirits account for 23.1% of total drinks in the on-trade, with vodka taking a 26.2% of those – out of which 27.7% can be attributed to premium and super premium vodka 1. In the off-trade, vodka saw an increase in value of 3.7% last year, following an 11.5% rise the previous year 2. Beatson Clark have been really helpful along the way. We went to them with a prototype and they helped to take our first views and ideas of what the bottle should look like and brought them to life. I loved every minute of the challenge and believe we have made the world’s best vodka, that is also best for the world!” The products will launch as part of Asda’s Nurture programme, which gives dedicated shelf space and support to emerging suppliers

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We understand that restoring and protecting our planet and treating people with respect is for the good of everyone. The apples, one of the UK’s most sustainable crops, used to produce the vodka are 100% British. They have been sourced from an expert apple processor who sources locally to help minimise the carbon footprint as well as supporting British apple farmers.The stylish bottle is made from 60% recycled brown glass that’s scientifically proven to protect the delicate flavour of the vodka, ensuring that it tastes as good as the day it was bottled*. It’s also locally sourced, minimising transport emissions.