Madri is available on draught in more than 7,500 venues across the UK, as well as in cans and bottles sold in supermarkets, off-licences and convenience stores.

Sallés, Quico (6 July 2011). "Moritz reivindica l'etiqueta catalana a Brussel·les". Nació Digital (in Catalan) . Retrieved 30 May 2014.

The secrets

A lot of world lagers are made in Yorkshire. Heineken has a base there, as do Coors and Samuel Smith's. So is Madri Spanish or English? Every year hundreds of fiestas, carnivals and parades take place in Spain. Often they celebrate religious holidays like Christmas and Easter. These colourful and lively events would not be complete without a vast spread of traditional Spanish tapas, jugs full of fruity sangria and ice cold beers. Moritz is a brand of Spanish beer, with its headquarters on the Ronda Sant Antoni in Barcelona, Catalonia. Unlike its crosstown rival Damm, Moritz markets itself as the only beer brand in the world whose labeling is entirely in the Catalan language. [1] The company was founded in 1856 by an Alsatian immigrant, Louis Moritz Trautmann. After ceasing production in 1978 due to the energy crises, the brand was relaunched in 2004 by Trautmann's descendants. [2] Products [ edit ] Since Molson Coors' launched the beer in collaboration with Spain's La Sagra brewery, Madrí Excepcional - shortened and Anglicised to Madri by drinkers - has been put behind more than 7,500 bars in the UK. Madri is the sixth best-selling world lager, in terms of value, in the country, says its brewer. Not bad for a drink you'd never heard of before the pandemic.

In 2004, the descendants of the Moritz family relaunched the brand with much success. [2] The beer is now produced under license in the brewery La Zaragozana, in Saragossa ( Aragon). The former factory building on the Ronda de Sant Antoni was renovated by Jean Nouvel, [8] and now houses the company's offices, a beer museum, a small showcase brewery, and a tasting bar. Get the latest What's On news - from food and drink to music and nightlife - straight to your inbox with our daily newsletter. Read More Related ArticlesMarketing man Ryan adds: “We will be significantly investing in Madrí Excepcional over the summer to continue to raise its profile even further and help pubs and bar owners and retailers up and down the country make the most of this great brand’s growing popularity.” Where is Madri beer from? It's a bit of both. Madri is brewed in the UK and available in the UK but was created in partnership with a Spanish brewery and is marketed as Spanish influenced. Moritz Epidor: Based on an earlier recipe from 1923, it was relaunched in 2009. A strong pale lager, with an alcohol level of 7.2%. [4] Louis Moritz died in 1920, [7] and the company was passed on to his heirs, who named the business “Fábrica de Cervezas Moritz, S.A.” Yes, since March, Madri has been available to buy from off-licence retailers. They include Sainsbury’s, Tesco, Morrisons and Asda. Madri is sold in bottles and cans.