LEGO® Official Annual 2023 (with Ice Cream crook LEGO® minifigure)

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LEGO® Official Annual 2023 (with Ice Cream crook LEGO® minifigure)

LEGO® Official Annual 2023 (with Ice Cream crook LEGO® minifigure)

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Price: £9.9
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The LEGO Group believes that learning through play gives children the best opportunity to develop life-long skills that will help them achieve their potential. During 2021, the company reached more than 3.5 million children via donations and local community engagement activities. The LEGO Foundation, which owns 25 percent of the LEGO Group, also pledged DKK 2.8 billion in donations to programmes which give children and families, often those in need or facing crises, the chance to play and learn. During the year, the LEGO Group opened 155 new LEGO branded stores, reaching a total number of 904 stores globally. The company also made further progress on capacity expansion projects at three of its factories, broke ground on a new carbon-neutral run factory in Binh Duong, Vietnam, and announced plans to build a carbon-neutral run factory in Richmond, VA, USA to meet future demand in the Americas. It also accelerated investments in its digital transformation across the business which delivered wide-ranging benefits including improved online experiences for shoppers and partners and expanded building experiences for consumers.

The LEGO Group CEO, Niels B. Christiansen said: “I am grateful for everything the LEGO Group was able to achieve in 2021. Our passionate and committed team of more than 24,000 colleagues showed tremendous dedication and resilience to keep the world playing. Meanwhile, our strong financial performance allows us to further accelerate strategic investments to help us reach more children in the long term.” Consumer sales in all market groups grew double digits, with especially strong growth in China, the Americas, Western Europe and Asia Pacific. Christiansen said: “The momentum we have seen during the past years continued in 2022. It was driven by the investments made during this time which are both paying off now and establishing a foundation for long-term, sustainable growth. We plan to accelerate investments in strategic initiatives in the coming years to build long-term relevance and growth of our brand.”View our infographics and fact sheets to get an overview of the LEGO Group's financial, strategic and sustainability highlights: During 2021, the LEGO Group will accelerate its investment in digitalisation across the entire business. Its ambition is to develop world-class digital experiences for everyone who interacts with the company from consumers and retail partners to suppliers and employees. To support this effort, the company will expand its digital and technology teams during the year. The Harry Potter annual features an Albus Dumbledore minifigure. It’s the red-robed version of the character and includes his wand and a dual-expression head. This particular version of this minifigure has only been featured in one Harry Potter set, 76402: Hogwarts: Dumbledore’s Office. So although it’s not an exclusive minifigure is a much cheaper way to own it.

The LEGO Group is committed to improve representation and remove gender stereotypes in its portfolio and marketing activity. Over the past year, the company introduced differently abled characters into its LEGO sets and the LEGO Friends range was reimagined to celebrate the diversity and optimism of today’s children. In 2022, the LEGO Group continued to accelerate its investments in strategic initiatives, such as retail channels, product innovation, own and partners’ retail platforms instore and online, production capacity, digitalisation and sustainability.The company has delivered strong financial results while also delivering strong non-financial results such as consumer satisfaction (NPS) and people engagement that are both at record high levels. Strategic investments drive in-year and long-term growth The company’s social responsibility efforts saw it reach more than 9.8 million children and families in need via Learning through Play programmes in local communities with partners, such as Save the Children and UNICEF.

Operating profit was at DKK 17.0 billion, an increase of 32 percent compared with 2020, despite ambitious strategic investments and increased freight and raw materials costs. Net profit was at DKK 13.3 billion compared with DKK 9.9 billion in 2020, while free cash flow was at DKK 12.9 billion. The LEGO Group CEO, Niels B. Christiansen said: “2022 was a milestone year for the LEGO Group as we celebrated our 90th anniversary. Our strong results show that the LEGO System in Play is more relevant and appealing than ever."

Incapacity Benefit books, or a letter notifying the recipient that the benefit has been awarded Incapacity Benefit or Employment and Support Allowance (ESA). Christiansen said: “For the past two years we’ve made large-scale investments in initiatives designed to support long-term growth. In 2020, we began to see the benefits of these, especially in e-commerce and product innovation. We will further increase investments during the coming year with a continued focus on innovating play, our brand, digitalisation and developing an omnichannel retail network.” Strong portfolio with broad appeal



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