With the importer footing the bill – at a full tariff rate of €172 per tonne – the Republic of Ireland was highlighted as the biggest loser from this situation due to its heavy reliance on flour imported from the UK, much of which contains a high proportion of American and Canadian wheat. Nostalgic bakery goods deliver the same warm feeling and as we move into 2021 with Covid very much still on our doorsteps, is likely to be on consumers’ agendas in the coming months,” adds Michael Schofield, marketing manager at Bakels. Having baked thousands of retro recipes from all kinds of antique cookbooks, Dylan’s selected the best of the best for this bakebook, sharing the shining stars from each decade. And since not every recipe Dylan bakes on his wildly popular social media channels turn out delicious, we’ve thrown in a few of the most disastrously strange recipes for you to try if you want to prank your friends, or if you’re simply a glutton for punishment. For example, the so-called ‘rules of origin’ (RoO) meant tariffs could be applied to exported goods depending on where they originated from – potentially causing an issue for those in the UK baking industry using third-party (brought in from outside the UK or EU) wheat for products to export to the EU. Following a consultation, the government announced in June that advertising restrictions would come into force for high fat, salt and sugar (HFSS) foods, both on TV and online, at the end of 2022.

One key piece of legislation for the food industry that originally passed in September 2019 came into force on 1 October 2021: the UK Food Information Amendment 2019 – better known as Natasha’s Law. Although the full review of the Bread and Flour Regulations 1998 is expected to take some time, the government wrapped up one talking point promptly by announcing on 20 September that the fortification of non-wholemeal wheat flour with folic acid would become mandatory in the UK.As such, there’s an increasing focus on what baked goods can offer consumers,be it in terms of health and wellness,environmental impact or simply a feelgood moment. Sustainability will be an increasing focus. Both consumers and operators are consciously looking for ways to make more of what they have to get the very most out of a product,” says Stéphanie Brillouet, marketing director, Northern Europe and North America at Délifrance. Between 2017 and 2019, bakery was the category with the highest number of new organic product launches in Western Europe, notes Janin Zippel, marketing segment manager, bakery at Ingredion. Creating new products from surplus ones is another – one which consumers are increasingly interested in. A survey by Mintel in June 2019 found 43% of bread consumers would be interested in buying bread made using leftovers from the production process, while 38% are up for buying bread made from leftover ingredients from other food and drink manufacturing processes. Josh was awarded with a Hollywood Handshake in week 2 after creating an incredible burger and fries illusion out of biscuits.

In addition to that, a complicated picture began to emerge from some of the detail regarding the new regime affecting exports of food and ingredients. Even before Natasha’s Law had come into effect, the industry discovered there were more compliance headaches on the way, potentially affecting cakes, biscuits, morning goods and pizza.These are the rules that specify the technical requirements for bread and flour produced in UK, covering various aspects such as the essential ingredients for flour, permitted ingredients for flour and bread and restrictions regarding the use of the term ‘wholemeal’, for example. Thankfully, British Baker has done the hard work for you, gathering thoughts from industry experts. In part one of three, we explore the top trends likely to play out on the bakery scene in 2021. There was concern before the legislation came into force as to whether the food industry was ready for the new rules, with eight out of 10 food business owners telling a GS1 survey they felt unprepared. However, the Food Standards Agency (FSA) launched a hub in the summer to help businesses, including bakeries and cafés, comply with the legislation, and fears have so far been allayed.

Aldi also appealed to its supermarket rivals – including M&S – to make equivalent fundraising commitments from sales of their own caterpillar cakes. M&S responded by pointing out its own charity drives and suggesting Aldi “use [its] own character”. The planned legislation will apply a watershed at 9pm, so adverts for HFSS food and drink will only be shown on UK TV and on-demand programmes between 9pm and 5.30am. The online ban will affect all forms of paid-for advertising, with the scope encompassing social media, videos and influencer marketing. However, brand-only advertising will be allowed as long as an HFSS product is not identifiable, and the ban only applies to large businesses – those with 250 or more employees. Josh has been playing rugby for his local team for more than 15 years, and once a month he bakes lots of treats to reward his teammates after a rigorous training session. He dreams of having his own artisan bakery one day. As far as the public and national press were concerned, the law-related bakery story of the year was without doubt Colin versus Cuthbert – the battle of the caterpillars.

Other cookbooks by this author

The pandemic has made major trends that were already shaping the food and drink market even more important Baking Yesteryear contains 100 recipes expertly curated by B. Dylan Hollis that will take you on a delicious journey through the past. With a larger-than-life personality and comedic puns galore, baking with Dylan never gets old. We’ll leave that to the recipes.

Tasha was awarded Star Baker in week two after her biscuits wowed the judges. Not only did she do well on the custard cream technical, but she also impressed Paul and Prue with her katsu curry biscuit illusion. With the disagreement played out via tabloid headlines and social media, Aldi made hay with the publicity and even staged a charity sky dive for Cuthbert in May.

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Products will be subject to the restrictions if they are defined as ‘less healthy’ according to the 2004 to 2005 Nutrient Profiling Model (NPM) developed by the Food Standards Agency.