Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Directions are made in England and loved all over the world. Directions Hair Dye Poppy Red has never been tested on animals and has a vegan formulation.

Beeunique’s Hair Dye Gallery was created in 2008 so viewers can see what the dyes can truely look like. It has thousands of real alternative hair dye results with various styles and colour combinations shown. Pictures include newly dyed photos to faded and under uv light photos. La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed. Always try a strand & sensitivity test prior to use. Directions contains no peroxide, and is therefore best suited to use on light blonde or pre-lightened hair.

Wordle Helper

In 1987, the poppy regained its leaf after public demand and in 1994, the Haig Fund logo was replaced with “poppy appeal”.

For best results use on bleached or pre-lightened hair, although some shades may give a sheen or hint of colour to darker hair. Dye results may vary depending on hair type, hair porosity & base colour. Always follow manufacturer's instructions fully. Do not condition hair prior to use as this can smooth the hair follicle and act as a barrier on the hair. Always shake tub/bottle beforehand or use a mixing bowl to ensure colour pigments are well mixed. The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.Gone is the green plastic stem and centre. The new poppy, which has been three years in development, has a centre embossed with “poppy appeal” and a leaf with a crease. It uses the red and green dyes made by expert craftspeople using a secret recipe of dyes only used for the Royal British Legion poppy. We currently accept photos for Manic Panic, Adore, Herman’s Amazing, Stargazer, Directions, Crazy Color, and Headshot Hair Dyes. You do NOT have to buy the dyes from Beeunique, and can submit your special effects photos by using our Add Photo To Gallery form. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.