Hair straighteners apply direct heat to hair which over time weakens and dries hair, leading to damage. All our products contain our nutritive Pro-V blend - a blend of ingredients which harnesses the power of strengthening Pro-Vitamin B5. Our formulas replenish your hair’s lipids and help to protect the delicate proteins, like keratin, from damage, for shiny and healthy-looking hair.

For dry and damaged hair, we recommend you use a little hair oil every day, as your hair will be able to soak its goodness right up. Find that oil tends to sit in your hair and doesn’t always absorb? Cut down your oil time to twice a week, or however often you feel your hair benefits. If your hair are especially fizzy and dry, try our PANTENE PRO-V ARGAN INFUSED OIL with Argan Oil blends from Morocco and nutritive Pro-V formula supports your hair health, and can provide up to 24 hours of smoothness.

For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.

We know the weather can really wreak havoc on our hair, and so dry oil can be really beneficial in protecting your hair against the elements. In summer, the higher UV levels can cause damage to your hair, while the harsh temperatures and cold winds of winter also put your hair through the wringer. Equipped yourself with one of those two oils – depending on your major hair need – and give your hair the power to go through the winter or summer harshness. Well, we have some good news… our products are specially formulated to protect the very protein that makes up your hair, so it looks and feels stronger. Keratin protein: what is it? Case in point: you can apply our hair oils to both dry and damp hair. After washing and wrapping your hair in a cotton T-shirt or microfibre towel, while your hair is still damp, massage into the mid lengths and ends. This will give your hair an extra hit of moisture before blow drying. Remember to use heat protection such as Pantene Gold Series Thermal Heat Protector before this last step!

Disclaimer

Simply put, keratin is a protein that can be found in the make-up of hair. Did you know that, pound for pound, hair is actually stronger than steel? 85% of our hair is made up of proteins, mainly keratin protein, which support strong hair growth. Protecting proteins, like keratin, within the hair will help maintain stronger, healthier-looking hair. So, it makes sense that your haircare kit contains products that do just that. Our selection of fortifying hair masks cater to all hair types and needs to ensure the natural keratin within strands is protected against everyday damage. Keratin protection against styling damage If your hair’s regularly put under the strain of damaging effects, like heat styling, colouring or damage from the elements, it gradually becomes weaker and eventually tends to break. That’s because the hair’s proteins can become damaged, weakening its overall structure. The great news is that dry oil can be used on damp or dry hair; it’ll really deliver on moisture either way. Direct heat can damage hair at a cellular level. Blow drying, straightening and curling can wreak havoc on hair. Here are some answers to the most common questions about heat tool damage, how it affects your tresses and the best ways to limit damage.