While the design was finalised in March 2014, Comfort Intense was launched in April 2015 in the UK.

Comfort Intense became a new format in the fabric conditioner market offering a more intense, longer-lasting fragrance, while using less than half the dose of existing fabric conditioners. The unique nature of the droplet bottle structure enabled the agency to create stand-out through the use of both positive and negative space on shelf. Using Comfort Ironing Water is easy: simply pour it directly into the water reservoir of your steam iron and you’re ready to go. You can also select a convenient day to receive your delivery by choosing a named day delivery (delivery on working days only). This in turn achieved some impressive environmental credentials which include a 57% reduction in water used, a 43% reduction in waste and a 27% reduction in green house gases per wash for Comfort Intense (15ml dose) versus standard Comfort (35ml dose),” according to Unilever data.Used in your iron instead of normal water, Comfort Intense Vaporesse helps you effortlessly glide over creases for easy ironing and smooth clothes that hang better. What’s more, it brings a delightful fresh-air fragrance to your ironing. With Comfort Intense Vaporesse, your clothes will look like ironed with a clothes steamer. Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Blue Skies being the bestselling fabric conditioner in the UK*. The top of the design fades to clear which in turn hides the termination point of the shrink sleeve, further leveraging a more integrated and seamless design, according to PB Creative. Research showed that a larger cap and disbelief in the concentrated proposition made it much more likely that consumers would overdose.

Comfort rich history of innovation continues to this day, with 2023 seeing Comfort’s concentrated fabric conditioners feature a new design with new 100% recycled and recyclable bottles**. Additionally, Stay Fresh Technology ensures that Comfort fabric conditioners provide 100 days of freshness and fragrance***. Furthermore, Unilever insists Comfort Intense has helped grow the fabric conditioner market by persuading consumers to buy more washes per shopping trip and has resulted in Comfort further strengthening its number one position in the market.Enjoy easier ironing thanks to an anti-static formula that helps reduce creases and makes your ironed clothes more comfortable to wear. Use it on all of your ironing for uplifting fragrance and smooth clothes that look and feel great. Do you want your clothes refreshed, smelling like fresh laundry? Take out your ironing board and use Comfort Intense Vaporesse Fresh Sky Ironing Water 1L. This water makes ironing more enjoyable, and even protects your iron by preventing limescale. Due to its special formula, you can use it with all kinds of irons, even with a travel iron. We developed a cap assembly that was neat, compact and incorporated a precision pouring spout for accurate dosing,” says Hayes. “Ease of use was further enhanced by utilising a frosted translucent material for improved visibility of the fill level indicator.