Due to injuries and waning interest, the district canceled the event in 1989. Coaches had grown grumpy about the event, since scrimmages at that time weren’t allowed by the CIF-SS, meaning that each team had to count the Milk Bowl as one of its 10 contests for the season. Moore and Newcomb wanted to have all of the city’s public schools scrimmage against each other as a way of raising money for the PTA’s Milk Fund, which is how the game became known as the Milk Bowl. It began as the final game of the year but eventually moved to the first game of the year and was held at Veterans Memorial Stadium instead of a rotating group of campuses. Later in the 1950s, Lakewood and Millikan were added to the original roster of Poly, Wilson, and Jordan. There were bands and cheerleaders competing during breaks in the action as well, as it was a true community event. The crowds were so large that director Irwin Allen filmed the crowd at Vets in 1977 for his film, Viva Knievel. Over the last two years, The Dairy Alliance has been at the forefront of educating for the advantages of dairy milk and raising awareness about the dairy industry. This has been achieved through very successful NIL collaborations with collegiate athletes, effectively positioning milk as the top choice for post-workout hydration and high-quality protein for recovery. That means the best of the best Super Late Model racers will be at Thunder Road, including reigning New Smyrna Speedweeks champion Derek Griffith, 10-time PASS champion Ben Rowe, current PASS North point leader Johnny Clark, and five-time champion D.J. Shaw. Several locals, including former Milk Bowl winner Bobby Therrien, will make it a full weekend by running the PASS event before turning their focus to the Late Model.

From 1948 until 1989, the Milk Bowl was an annual tradition in Long Beach. Harry J. Moore, Poly vice-principal and Wilson principal, was at that time an assistant superintendent of the Long Beach Unified School District. Moore was still a decade away from having the LBUSD’s sports league named after him, and LBUSD superintendent Douglas Newcomb hadn’t yet had an elementary school named after him either.

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This year’s event will be a 7 on 7 round robin tournament that features a lineman competition so the big boys can get involved.

American-Canadian Tour / Maplewood/Irving Oil Late Models – 61st Vermont Milk Bowl presented by Northfield Savings Bank Through this campaign, we aim to inspire and encourage a broader audience to embrace the practice of fueling up with dairy milk," said Geri Berdak, Chief Executive Officer at The Dairy Alliance. "It's not just about the excitement of the competition; it's about using this opportunity to spotlight the nutritional benefits of dairy milk, reaching and influencing more individuals towards a healthier choice because with milk everybody wins." I feel pretty good,” Polewarczyk said of his chances. “The Thunder Road guys and ACT guys are obviously going to be tough. They’re tough anywhere you go — especially the ACT regulars. And there’s a lot of guys I haven’t really even raced with yet, so it’ll be interesting. But I’m looking forward to getting there on Friday. We have a lot of practice time, and we’re really focused on trying to get the car dialed in to where it needs to be.” Partners withUniversity of GeorgiaandUniversity of Tennesseeplayers for social media milk showdown.The format of the Milk Bowl is part of what makes it so tough to win. The Segment 1 finish will be inverted to start Segment 2, and then the Segment 2 finish will be inverted to start Segment 3. Drivers are awarded 1 point per position (1 for 1st, 5 for 5th, etc.), and the driver with the fewest points after three segments is crowned Milk Bowl champion. Any ties go to the driver who had the best finish in the third segment.