In contrast to the previous bottle, the new bottle is also fully recyclable. Sustainability is a key consideration behind the new design, broadening its appeal to a new audience of socially and environmentally conscious consumers.

The King's Ginger is an English liqueur by Berry Bros. & Rudd. The liqueur was originally created for King Edward VII. After his death in 1910, it was commissioned exclusively for the royal family. In 2011, it was standardized and made available to the public in select countries. Henry Berry was leading up the companyat the time. He would have introducedthe physicianto various sorts of cordials, as they were called in those days,one of which would have been thebrandy and ginger cordial.” Generally ginger beer bottles were returnable, unless the manufacturer had died or adopted a new design. They also had value where they were short in supply. Rural households, for example, often kept a number of ginger beer bottles for use in the pantry. In Kings Lynn, however, there was evidently no shortage, and with a large number of public houses as well as multiple manufacturers the bottles had little re-sale value. This is demonstrated by the large number that were dumped. Though some were clearly old when they were thrown away, most were overlooked or ignored by the scavengers who nevertheless did a good job of emptying the dust-heaps of wine bottles, jam jars and other re-salable vessels. St James’s today is a time capsule of the 1900s, and possibly earlier.It was part of the early establishmentandit would all have been very familiar totheKing, who was living in Pall Mall,” says Ronnie Cox, our Brands Heritage Director. It remains popular even today when people go out hunting – an activity which takes place in winter, when it’s very cold,” says Ronnie, “It was typical to have a ‘stirrup cup’ before going out on a hunt, a tot of something to calm you down before getting on a horse, and it was just as typical to carry a flask throughout the day.”The vision for The King’s Ginger is one of relevance to the modern audience – while at the same time, staying true to its roots. It draws out its origin story as a revitalising restorative: a spirit presented in a tall, lean bottle, perfectly suited to high-energy kingly pursuits such as horse-riding, hunting and fishing.” While our latest iteration of The King’s Ginger remains true to this history, that doesn’t mean it won’t evolve. The latest recipe brings out more of its spicy, gingery warmth, which proved popular with the judging panel of the San Francisco World Spirits Competition, who awarded The King’s Ginger a gold medal in 2021. Another fancy way of cheating at mulled wine. This is a delicious sweet liqueur made with citrus fruits and ginger. Add a little of King’s Ginger with some citrus fruit and sugar to hot wine, or even better, cider, for a delicious warming drink. As I sit typing this I think the outcome will be that I have lost my favourite spirit of all time but that a close second has emerged. The King’s Ginger – our favourite ginger and lemon liqueur – is steeped in 117 years of history, since its inception in 1903. The story behind it is just as colourful as the king it was named for. I speak to Ronnie Cox, our Brands Heritage Director, to uncover the details of its rich heritage. The King and his neighbourhood

On the outside, the recyclable bottle’s shape is inspired by the saddle flask as a nod to Edward’s love of the outdoors, and the Daimler wheel motif on the stopper links to him being the first royal to own a motorcar. Today, 10% of profits goes to The Prince’s Countryside Fund, established by his great-great grandson Prince Charles in 2010 to empower family farms and rural communities to survive and thrive, creating a sustainable future for the countryside and our whole nation. The brand story behind this liqueur revolves around King Edward VII who reigned from 1901 to 1910 and is said to have been a thoroughly sociable chap who amongst other activities enjoyed driving his horseless carriage, a Daimler. The brand legend has it that his physician was concerned about Edward's health, exposed as he was to the elements in his new automobile. Thus he commissioned Berry Bros. & Rudd, the King's wine and spirits merchants to formulate a liqueur to warm His Majesty. In 1903 King Edward VII granted Berry Bros. their first Royal Warrant.

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The bottle has been opened, I poured a good measure into a glass, took a small sip and it is a very different drink. Very nice but very different. King Edward VII literally lived life in the fast lane. He would endlessly drive his horseless carriage (a Daimler), whatever the weather. So much so, that in 1903 the Royal Physician became concerned about the monarch’s health. So, he called on Berry Bros. and Rudd for a solution, a bespoke liqueur that would warm and revivify His Majesty. Crafted from fresh ginger, (for centuries celebrated for its medicinal properties) and enlivened by the judicious addition of citrus oil, The King’s Ginger was born. Rich, golden and delightfully crisp in flavour, it helped King Edward stay colourful and ready for whatever came next. Originally made by Berry Bros & Rudd for King Edward VII, this has become a bit of a Christmas classic, its pure gingery spiciness working very well in solo-digestif style or as the partner, with a good Scotch blended whisky, in lieu of ginger wine in a souped-up whisky mac. From shooting, the liqueur’s popularity promptly extended to fishing and hunting parties. The latest iteration ofThe King’s Ginger bottle designreferences these roots,evoking Edward VII’s original saddle flask, also known as a hunting flask.