Howard, Theresa (November 29, 2007). "Gatorade ready to pump up marketing efforts". USA Today . Retrieved December 2, 2010. a b c d e f "Gatorade Fact Sheet" (PDF). PepsiCo, Inc. 2010. Archived from the original (PDF) on December 21, 2010 . Retrieved January 24, 2011.

In an experiment with cyclists, Cade found that TQ2 allowed athletes to endure for 30% longer than Gatorade. [64]Annual Report" (PDF). PepsiCo, Inc. p.16. Archived from the original (PDF) on September 6, 2011 . Retrieved July 27, 2011. But while Gatorade might be good for athletes, it is not good for cholera, said Dr. Michael Toole, an epidemiologist at the Centers for Disease Control. Gatorade does not have all the essential ingredients that an I.V. has, and people who were given it might have taken more appropriate solutions, Dr. Toole said. [91] The USDA states that the average American will consume 160 pounds (73kg) of sugar each year, almost one-half pound (230g) of sugar per day. [60] One of the most prevalent ways that sugar is consumed is through drinks. Most people do not notice the amount of sugar that one given drink can have [ citation needed]. Gatorade Thirst Quencher is sweetened using a sucrose- dextrose mix. For a period of time in the 1990s and early 2000s, high fructose corn syrup was used to sweeten Gatorade distributed in North America, but as of 2011, the drink is once again sweetened with a sucrose–dextrose combination, which the company describes as being "preferred by consumers". G2 and G2 Natural, labeled as being "lower calorie" variants, are sweetened in part with PureVia, an extract of the Stevia plant. [54] Bole, Kristen (May 29, 2015). "UCSF Launches Healthy Beverage Initiative: Health Sciences Campus Will Focus Sales on Zero-Calorie and Nutritious Drinks". University of California, San Francisco.

It was not until the mid and late 1990s that Gatorade beverages became available in a broader range of flavor variations. Among these initial flavor extensions were Watermelon, introduced in 1995, and Cherry Rush, Strawberry Kiwi, and Mandarina flavors, added in 1996. [18] [19] :171 [29] In January 1997 Gatorade launched a new sub-line called Gatorade Frost with the intent of broadening the brand's appeal beyond traditional team competitive sports. Three initial flavors under the Frost product line were introduced at this time: Alpine Snow, Glacier Freeze, and Whitewater Splash. [30] Aimed at what the company described as the 'active thirst' category–a market ten times the size of the sports drink segment–Gatorade Frost proved to be successful, far surpassing the company's initial expectations. Flavors in the Frost line were the first from Gatorade to divert from fruit names; it was described as consisting of "light-tasting fruit-flavor blends". [18] The sample is just that—the sample! It can be any color or type of solution you wish, from a solution of Copper (II) Sulfate to red Gatorade, which we will take a closer look at in a minute. Gatorade also hosts a variety of awards given to high school athletes who excel in their respective sports. One prominent award given is the Gatorade National Football Player of the Year. [85] The Gatorade shower [ edit ] Gatorade shower Zmuda, Natalie (May 2, 2011). "Gatorade Introduces G Series Fit; but Can Consumers Keep All Its Products Straight?". Advertising Age . Retrieved July 28, 2011.Feketea, G, et al. (2017). Common food colorants and allergic reactions in children: Myth or reality? Thring, Oliver (August 7, 2012). "Do sports drinks and hydration theory hold any water?". The Guardian . Retrieved March 14, 2014. Kaplan, Jennifer. "Gatorade goes organic as PepsiCo joins natural-ingredient push". Chicago Tribune. Convertino, V. A. (1996). "American College of Sports Medicine position stand. Exercise and fluid replacement". Medicine & Science in Sports & Exercise. 28 (1): i–vii. doi: 10.1097/00005768-199610000-00045. PMID 9303999.