Perhaps the most important thing - the characteristic we aim to preserve in everything we do – is heritage. Here are some of our favorite and most popular NB 247 styles that are currently available for purchase. The 247 is easily one New Balance’s most versatile and wearable shoes for every day, and the model has already cemented itself as a classic silhouette in NB’s lineup. Even if they’re just learning the alphabet basics, kids see the iconic midfoot logo and know that “N” is for “New Balance. Whether you’re looking for serious sporting gear for pro athletes or fashion forward leisurewear to complete your latest look, there’s plenty to explore in the New Balance men’s and the New Balance women’scollections.

New Balance may be committed to heritage principles but that doesn’t mean we’re not firmly focused on the next generation. Many of our most enduring styles prove that performance-focused design and stylish aesthetics don’t have to be mutually exclusive. A knit one-piece upper uses a new N-lock forefoot saddle for stability, while a stripped-down collar and barely there lacing shed even more weight. When this radioactive hydrogen isotope decays, it glows a stunning neon—which is exactly what inspired this colorway. Our expansive collection of New Balance clothing, footwear and accessories is designed to cater to absolutely everyone.This men’s exclusive style pays tribute to ever-evolving shoe technology with an upper crafted from “digitally tuned” fibers. The 247 has seen countless collabs over the years, but this one gets some serious love—or should we say, “amour. REVlite is a type of refined EVA material that feels bouncy and lightweight, and weighs up to 30 percent less than the foams used on other New Balance models. This spin on the 247 distills the shoe to its most defining elements for a totally minimalist look and feel. Classic New Balance designs have proved to be ageless, but we never stop trying to innovate and take the New Balance aesthetic forward with daring new styles and exciting collaborations.

While it is no longer available on the brand’s site, you can still add the v1 to your collection of classics as a reminder of the shoe that started it all. The REVlite midsole is one of the most important things that makes the 247 comfortable for wearing—you guessed it—24/7.The original shoe set the standard for the “classic meets modern” look with its bold logo and clean silhouette that converge on a high-tech midsole with a sock-like upper.

This kiddie classic has a comfy bootie construction and a breathable mesh upper atop a well-cushioned EVA foam midsole.Four decades later the 990 is more popular than ever and widely regarded as both a first-class running shoe and a modern design classic. For those not willing to part with the 247 even when the temps drop, New Balance offers this style with a water-resistant neoprene upper and zipper closure. If you’re a fan of the 247’s midsole and want to get it on your running kicks too, check out the 890v6, FuelCell Impulse, or Summit KOM and QOM. This update channels the same laidback vibes of the original, but adds more breathability and support with a mesh, bootie-like upper and nubuck heel wrap.