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Try using 2 fonts - one for the headline and one for the body. A flyer that has too many fonts is difficult to read and looks unprofessional. Although flyer is the common usage in the U.S., you will sometimes see it spelled with an “i,” making it flier. This alternate spelling is preferred in some countries and certain publications. Specifically, some airlines and aviation-industry groups prefer this version when referring to passengers. ALong / Xlong Format: The A-Long (74 x 210 mm) and X-Long (105 x 297 mm) format are both long and slim in appearance. They can be designed to make useful and engaging communication pieces. For example, they can be printed with illustrations and eye-catching text that is attractive to potential customers, who can then use them as bookmarks. You might have seen a Folded Leaflet menu, something as detailed as an extensive menu would require more space and layout capabilities that are only available with folding. Flyers on the other hand, would more typically have a small amount of digestible information that could then be tossed in the recycle bin. They’re both low in cost and provide a great marketing tool, but serve slightly different purposes. If it’s a Leaflet you’re looking for, we print them tooFlyers are single sheets of printed paper, so they do not come folded. If you're looking for folded flyers, take a look at our folded leaflets.

Mostly text & some visuals – Go with matte, as this will make your text easily readable, without too much of a distracting shiny reflection. If you still want to have an element that is popping out to easily attract customers, make use of colours, there are amazing colours that look incredible with a matte finish. Silk paper is the most common paper finish for flyers. It is a great midway ground between full on glossy and very matt. This means that silk gives your flyers some vibrancy but also has some of the easy reading benefits of matt, uncoated paper. A5: This format is 148 x 210 mm and the standard flyer size used for promotional campaigns and marketing strategies. Flyers of this size are extremely convenient for distribution as well. Glossy paper has a shiny finish and it is a popular paper choice for printing flyers that have intricate designs or lots of visuals.Recyclable and biodegradable, kraft flyer are an excellentchoice for the environmentally conscious. Whether flyers are handed out in a public place or posted through a letterbox, the most commonflyer size is A5. Read on to find out why A5 flyers are the most popular size and when A6 might be a better choice for your campaign. Poster printing is a great way to expand your message when considering flyers, it helps you maximise your message. Laminated Flyers are tough flyers that are built to last. Available in Matt, Gloss or Soft Touch lamination. Offset Lithography/Litho printing: This technique uses wet ink and aluminium and rubber plates to transfer images and text onto paper sheets, resulting in sharp, vibrant, and consistent prints. While this method may require slightly more setup than digital printing, it's the most cost-effective option for larger print runs.

It is often said that a silk finish is the best paper for flyers and leaflets due to the mix of imagery and text. Another way to target local customers is posting your promotional offers or menus through their letterboxes. 73% of door drop items such as flyers are opened, read, filed or set aside for later. They stay in the home for an average of 5.4 days. Its more effective if the flyer is posted on its own, so try to avoid posting on Fridays, which is when most of door drops are done.

Folded size

For example, you might come across a sentence such as air traffic has increased this summer, with Chicago’s O’Hare airport seeing 22% more fliers than normal. A5 flyer size in inches is 148 x 210 and 148 x 210 in millimetres. It is the optimum flyer size for advertising products, services, events and leisure facilities. The main advantage is that it is large enough to inform, persuade and motivate your customers. The best A5 flyer designs are always double sided for maximum impact, so that it can be distributed and displayed in a variety of ways. Prepare your files using CMYK as the colour mode, not RGB. Use colourmode FOGRA39 (ISO Coated v2) for coated papertypes and colourmode FOGRA47 (PSO Uncoated ISO12647) for uncoated papertypes. If you are unsure of the colour mode of your file, don't worry we can always convert this for you. Keep in mind this can cause the colours to differ from the original file.