Intel's failure shows it's hard to get integrated marketing right, given even huge brands manage to make a right mess of it. To successfully integrate your marketing so all channels are pulling in the same direction, you need to plot all customer touchpoints with your brand throughout the customer decision-making process.

Our RACE Growth System for improving marketing effectiveness has two parts to structure your plan that covers both the framework and process that we will introduce in this article using two different visuals: Our 5-step digital marketing plan guides you through reaching new audiences, to nurturing interaction, converting customers, and encouraging engagement and advocacy. That's why we call it the R-A-C-E Framework. Did you know - nearly half of companies don't have a clearly defined digital marketing strategy? These companies are missing opportunities for better integration and risk losing customers due to out-of-date processes.

An integrated online marketing plan brings all of your marketing strategies together into one cohesive experience. But that won’t happen if you don’t set goals. Rome wasn’t built in a day, and a successful integrated online marketing strategy didn’t get results in a week.

The first definition sits closest to home. At Smart Insights, we define Integrated Marketing as follows: The six digital marketing communications tactics that the digital marketing strategy must specify investment in and improvements to best practices are: Aims to secure positive external mentions, using tactics like guest blogging and influencer outreach to boost awareness, drive traffic, and support SEO. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Moreover, machine learning enables unprecedented insights into consumer behavior. For example, predictive analytics can be used to identify: So you can make an instant impact, we recommend you start by creating a 90-day prioritized plan and then create a longer-term annual plan and roadmap. Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Integrated Marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort – across television, radio, print, Internet, and in-person – is presented in a similar style that reinforces the brand’s ultimate message.