Her lashes looked great but a bit fuller than expected and much fuller than any mascara has the power to create. After stitching another creator’s video, Nogueira tried the mascara for herself, before declaring that it would be hard for another mascara to compete. As influencing has become a major part of how people monetize their free time, hobbies, lifestyles, high-paying jobs, children, and more, authenticity from creators has become less of a request and more of a demand. Nogueira has not responded to the controversy since posting the video and neither she nor the L’Oréal Group responded to Rolling Stone‘s requests for comment. Stuff like this is why people do not trust influencers and it’s so upsetting,” popular beauty YouTuber Alissa Ashley posted in a TikTok Wednesday.

Telescopic Lift Washable Mascara, Lengthening L’Oréal Paris Telescopic Lift Washable Mascara, Lengthening

When you have such a big platform and you decide to use it to put a fabricated review up, that’s not ok. L’Oreal Paris also mention that not only does this industry-first double hook brush help them to stand out in lash-lengthening, but their ceramide-infused formula ensures that it is packed full of pigment and more long-lasting than ever. But Nougueira’s fans and other members of the online beauty community had a lot to say, after noticing that something in the video didn’t add up.This whole thing going on with Mikayla and the mascara really just shows me why I love TikTok as a platform,” one user posted in a video that has close to 400,000 views. The drama of whether a beauty influencer is using false lashes in a sponsored post might seem trivial or insular. The video’s comments are filled with viewers asking if Nougueria added extensions or small “wispies” (individual lash extensions), which Nogueria denied in several now-deleted comments. Because you’re not going to come on here as an influencer and insult our intelligence and just like think it’s gonna fly.

Telescopic Lift maskara – Black, 1 kom - dm.rs Telescopic Lift maskara – Black, 1 kom - dm.rs

I followed the directions and applied the mascara to my lashes with the flat side and “lifted” them by brushing through with the bristles. I’ve become obsessed with finding the hottest new viral mascara - from Pat McGrath to Benefit, Charlotte Tilbury to Too Faced. We use your sign-up to provide content in ways you’ve consented to and improve our understanding of you.But beyond the rules, the discussion has also frustrated fellow influencers, who have said Nogueira’s video could make people doubt the authenticity of their favorite creators. I personally love the brush design, and how it glides through my lashes, ensuring there aren’t any lump, clumps or spider lashes in sight!

Telescopic Lift Mascara Review: The L’Oréal Paris’ new Telescopic Lift Mascara Review: The

On Tuesday, TikTok star and beauty guru Mikayla Nogueira posted a 44-second TikTok video reviewing the new L’Oreal Telescopic Lift mascara. The FTC’s Truth In Advertising policies also mean Nogueira could potentially be fined if they find she was dishonest in a paid advertisement. But the backlash against Nogueira’s video speaks to a larger responsibility and expectation online users have for their influencers. When I’m really trying to watch how I spend my money these days, knowing I can achieve lashtastic results in one stroke makes me (and my bank balance) incredibly happy! This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.There’s more drama in TikTok’s beauty community this week, and like all serious matters, it revolves around a new mascara. With its 24 hour wearing power, your lashes will be feeling nourished, lifted and protected - what more could we ever want from a mascara ey? This brand-new technology grabs and lifts all lash types from the shortest to the longest, for up to 5mm longer looking lashes. When a new mascara launches, I just have to give it a whirl - to see if it lives up to the hype from famous TikTok stars.