Crafty789 Not for me Sadly, this is not for me. Found it gave me bloodshot eyes. I must be too sensitive for it. I did have to wipe the brush to give a better application. I want vegan or cruelty free cosmetics now. But I'll have to find another mascara. This is my go-to foundation for sure… The shade is a good match and provides nice coverage without being too matte or too shiny. It’s a nice glowy, kind of satin finish,” one reviewer wrote for the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. This is an incredibly popular mascara in the clean beauty space, and many of our editors adore it. Plus, it performed really well in our lab test. We loved that it added length and definition without looking slumpy. Not only is this formula free of the toxins that are found in the majority of mascaras, but we also love that it's formulated with shea butter and arginine (keratin) to fortify and strengthen your eyelashes. Alongside a combination of carnauba wax and beeswax to condition, this mascara has an abundance of good-for-you ingredients. But before we get into our favorites, let's get a couple of things straight: The U.S. Food and Drug Administration (FDA) has nebulous criteria on just what constitutes a natural product ("natural" isn't regulated for cosmetics, so it can be used purely as a marketing term). That means that a product that's classified as "natural" in brand marketing doesn't automatically mean a product is better or safer for you. Vegan-friendly and cruelty-free, Juice Beauty Phyto-Pigment Ultra-Natural Mascara is a smooth, buildable eyelash tint that gives a soft feathery look. No clumping, smudging, or flaking, this is made with plant wax, tapioca, argan, rose, and purple carrot pigment and is a non-drying formula that includes vitamin E and aloe to help condition your lashes.

Rejuva Minerals Mega Lash Mascara is a vegan-friendly formula that is free from parabens, soy, gluten, and GMOs, as well as titanium dioxide and mica. It is EWG Verified and rated Clean in the Think Dirty app. It was also voted runner-up in the 2018 Dirty Thinkers’ Choice Award and is made with some organic ingredients. It is available in Midnight or Coffee Bean and is water-resistant but not waterproof.

Pavlačková J, Egner P, Slavík R, Mokrejš P, Gál R. Hydration and Barrier Potential of Cosmetic Matrices with Bee Products. Molecules. 2020;25(11):2510. Published 2020 May 28. doi:10.3390/molecules25112510 One key downside to this mascara seems to be a short shelf life – just two to three months. In some ways, this is a good thing as it means there are no synthetic preservatives, but it would be nice if they included a natural preservative such as vitamin E or vitamin C to extend the life of the product.

Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible. Normal mascaras usually contain silicones or plastics, which are two ingredients that give mascara its texture—but can have some repercussions as we mentioned earlier. Many clean mascara formulas replace those with beeswax or carnauba wax (or sometimes a combination of both) to give you that flexible, waxy texture for a super smooth application. "In clean mascaras you’ll find ingredients like beeswax, as it is completely chemical and preservative free," says Loiz. Both can also act as emollients, which are able to bring moisture. Plant-Based Oils and Butters Gad HA, Roberts A, Hamzi SH, et al. Jojoba Oil: An Updated Comprehensive Review on Chemistry, Pharmaceutical Uses, and Toxicity. Polymers (Basel). 2021;13(11):1711. Published 2021 May 24. doi:10.3390/polym13111711

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As soon as you pull the applicator brush out the bottle it is covered with blobs of mascara! I found it impossible to apply without smudges on my eyelid or under my eye. Lashes clump easily as well. We’ve also found praise on another online blog called Brighter Darling, where the writer notes that their foundation provided decent coverage and didn’t feel too heavy and cakey during application. Alexis Bonin is a licensed esthetician at The Detox Market. She has worked with La Roche-Posay, Shiseido, and Clé de Peau. As many of us become more conscious of what we're putting in our bodies, we're also turning to clean makeup brands as we're becoming more aware of what we're putting on our bodies. While the performance of these cosmetics used to pale in comparison to products from our favorite makeup counters, there are many 100% plant-based makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. You may already be using some of them without even realizing they're labeled as clean or natural beauty.

This mascara also contains sodium benzoate, which has limited safety data but doesn’t seem to be a persistent chemical or to bioaccumulate and is designated as safe in the amounts used in cosmetics like this mascara. Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes Keita Moore is a celebrity makeup artist whose clients include Yara Shahidi, Janelle Monae, Iman, and more Lin TK, Zhong L, Santiago JL. Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils. Int J Mol Sci. 2017;19(1):70. Published 2017 Dec 27. doi:10.3390/ijms19010070GemzG Big lashes but very clumpy This mascara does give that big eye look, but the product is very clumpy on the brush. When pulling the brush out, the tube doesn't seem to take off the excess meaning there is a big clump of product at the top and bottom of the brush. I'll persevere as I like the look once all the excess is wiped away. Just all a bit messy! Park S, Jeong SY, Nam YH, et al. Fatty Acid Derivatives Isolated from the Oil of Persea americana (Avocado) Protects against Neomycin-Induced Hair Cell Damage. Plants (Basel). 2021;10(1):171. Published 2021 Jan 18. doi:10.3390/plants10010171 Anthony Nguyen is a celebrity makeup artist whose clientele includes Adele, Sydney Sweeney, and Camila Cabello

If you’re anything like us, mascara is a non-negotiable staple in your daily makeup routine. Even on the most bare-faced of days, you better believe our lashes are getting a swipe from our trusty tube. And while products like deodorants and face moisturizers may be more talked about in the clean beauty space, clean mascaras deserve a place at the table, too. Cosmetic chemist Ginger King tells Allure that though there isn't much regulation on the term "natural" in the beauty industry, a more accurate term might be "natural-based," as long as the bulk of the ingredients are naturally derived. "The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to five percent synthetics," King explains. A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall outEssendoubi M, Meunier M, Scandolera A, et al. Conformation changes in human hair keratin observed using confocal Raman spectroscopy after active ingredient application. Int J Cosmet Sci. 2019;41(3):203-212. doi:10.1111/ics.12528